Facebook loves LIVE – maybe you should too?

February 17, 2017

Even though Facebook LIVE was launched last April , it may not be something you have used yet.  But it seems that everyday someone you know is using it and perhaps it is someone or a business that you may have least expected.  Facebook loves LIVE, it gives it a favorable placement in the news feed.  If you are a business struggling with being seen in the News Feed without a steady stream of paid Facebook Ads, perhaps Facebook Live is for you.

Why Facebook Loves Live

Facebook LiveFacebook loves Live because people like to watch videos on line.  YouTube has proved it for years.  This post shows exactly how big video is on the internet, though it may not be surprising philosophically, the evidence is staggering. This also means the Facebook user is engaged in Facebook and on Facebook – not clicking off Facebook. If you are a shareholder of Facebook stock you want people on Facebook – ALL. THE. TIME.

Expectations

My favorite thing about Facebook Live is that there is no expectation of perfection in production and execution of the video.  It is LIVE.  There is no filter. For all the perfectionists in the world, this let’s us off the hook.

May not think you have anything “good” to “GO LIVE” with?

There is no bigger fan of your company than you.  There are great things happening there inside and outside your property. Here are a few ideas for Facebook Live and your business:

  • Community Service (food bank, volunteerism, etc.)
  • Safety Meetings or employee training
  • Improvements or situations at your workplace (with this last blizzard the snow removal of your parking lot may be spectacular
  • A quick tour of your facility
  • Engage employees to contribute their LIVE experiences
    • Ski vacations
    • picnics
    • State Championship Basketball games
    • Attendance at an event that your company may sponsor

LIVE needs not be a long movie.  A few minutes goes by faster than you think and don’t forget you want people to watch it – LONG attention spans are hard to find these days.

Here is a great post right from Facebook about Best Practices.  And a Blog that is updated to help with more ideas.  So get LIVE and have some fun!

avatar

Kelly's been known as the Marketing Maven since before the term was hip. (That means she's old.) As a natural Community Builder, she loves to get people together, bring resources to the table and solve problems!

Go GREEN with US!

February 10, 2017

Every day Sephone provides custom tools to our clients to improve their efficiency. When the client is able to save time and/or money, it gets passed on in improvements in service to customers and employees. Now it is time to practice what we preach in our own processes. As an added benefit we can be nicer to the environment. This simplifies some routine processes, so we are moving toward implementing a paperless billing process that will become effective May 1, 2017. read more

avatar

Gary is a team member at Sephone, helping to design, build and maintain websites. He is also a web design student at the New England School of Communications of Husson University.

Showcasing Your Work

February 3, 2017

Sephone PortfolioBeing a company that provides a custom solution to each of it’s clients unique needs and wants it’s difficult for us to hand you your custom solution to test drive. In this instance, the website isn’t built yet. Unlike purchasing an automobile, which is already built, you have the opportunity to test drive it and evaluate it before committing to the purchase.

That is why we have a portfolio showcasing a sample of our work from a wide array of our clients. This will provide you with a sense of our capabilities and quality of work. On our portfolio you can click on any one of the images and view additional screen shots. Some projects may even have a video or additional information. You can visit the websites and download the apps and interact with them.

read more

avatar

John is a designer at Sephone.

Making the web more secure

January 27, 2017

We talk a lot about security here in our blog, but we can’t stress it enough.  Online security is such a huge talking point now as more and more things that we use on a daily basis are connected to the internet.  For sometime now Google, and other browser providers, have been making a push to make the web a more secure place.  Well, here comes a big change to that effect.

Coming this month (January 2017), with the release of Google Chrome 56, any website that has a password field or collects credit card information, and is not protected with an Secure Socket Layer (SSL) already, will be flagged by Google as insecure. 

What does this mean for you and your website?

If you have a website that utilizes a login with a password or collects credit card information, this means that the browser will denote your website as Not Secure, when viewing pages on your site that invoke these functions.  To the end user they will see a notation in the url bar that the site is Not Secure.  This will not however effect the functionality of your website.  Users will still be able to login to your site and use it as they always have.  That said, when collecting sensitive information like credit cards or social security numbers, then you should have an SSL no matter what.

What can you do about this?

To prevent your site from being shown as insecure, you can get an SSL for it.  A SSL is a layer of security that is laid over your site to encrypt any communication with the server.  This helps to keep passwords, credit cards, and other information secure when transmitting it between the browser and the server.

Cost

SSLs are usually a paid for service.  The cost usually depends on the provider that you choose, how many years you get the SSL for, and the type of SSL you choose.  Some common SSL providers are: Comodo, GoDaddy, SSLs.com, but there are plenty to choose from, so do your research and pick the best option for your business.

Are you are Sephone customer?  We can help get an SSL for your website.  Give us a call today, or email us at support@sephone.com to get started.

For more information, you can read how Google is moving toward a more secure web here.

avatar

Brady is the voice on the other end of the phone line when you call Sephone. He graduated from the New England School of Communications in 2009 and assists Sephone in building and maintaining our sites.

‘Phish’-y Emails

January 20, 2017

Perhaps you’ve seen the notice floating around Facebook or on the news: a new phishing scam that mimics the appearance of Google. By tricking users into opening a fake Google Drive attachment in the email, the scam actually redirects them to a compromised Google Login form. So far, the tactic has been quite successful at siphoning a decent amount of login information.

read more

avatar

Gary is a team member at Sephone, helping to design, build and maintain websites. He is also a web design student at the New England School of Communications of Husson University.

New Year! New Tech! A Quick Two Pick of CES 2017

January 13, 2017

CES 2017 just recently took place in Las Vegas, Nevada.  It has different keynote speakers, tech marketplaces and a lot of new tech innovations.  One of the items that I was most interested in was the laptop that now has three monitors produced by Razer.  They are currently calling the laptop Project Valerie.  Even though we are still waiting for a launch date and price.  I see maybe owning this laptop. Development work will be easier as I will not have to carry a monitor or two around for a multiple monitor set up with my laptop.

read more

avatar

Alex is a developer at Sephone, helping to build apps and websites. He is also working on his Master's degree in Computer Science.

It’s profile time-making a resolution you can keep!

January 6, 2017

I have the traditional New Year’s Resolutions like everyone else.  Do I keep them?  Seldom. Most of the time it is because I make them too specific and unrealistic, to begin with.  But if one of your resolutions this year is to become more organized, then consider adding an online component to your “tidying up.”  Let’s look at a couple areas:

Personal Brand

Individuals don’t necessarily need to be looking for a new job to have a LinkedIn account. (I know LinkedIn makes me a little crazy too).  Companies that want to do business with you and yours (especially larger ones), are interested in knowing about the backgrounds and skills of the contact people and principles that they are considering.  With one look at your LinkedIn Profile, what do they see?  Incomplete? Your current company and position not listed?  Not updated for 5 years?  No profile photo?

This is networking here, discrete looks at your profiles go undetected for follow-up opportunities or offers of assistance to your new client with a connection of yours…completely missed.

Your Company

Over the years we have written several articles in this blog about managing online profiles/business listings.  The last one I wrote is here and gives the nuts and bolts on how a company may manage that process.  It is critical that there is access to these accounts, has the person that set them up left the company?  Have you changed computer systems that “stored” the passwords?

An annual check-up of these things takes effort, the effort to not do it is far more time consuming and often damage control. This is a business who’s brand you have worked so hard to build.  It may feel invisible because it is online but it is very visible to those looking at the business from the outside – your potential client, existing client or the news media with a new reporter.

Resolution for 2017?

  • Make the time.
  • Do it this week.

 

 

 

 

avatar

Kelly's been known as the Marketing Maven since before the term was hip. (That means she's old.) As a natural Community Builder, she loves to get people together, bring resources to the table and solve problems!

WHOIS, ICANN: Should I be Worried?

December 29, 2016

Each year, domain name registrars send out an email asking about your WHOIS information. This is because a lot can happen in a year, especially when you own or operate a business. Maybe your business moved locations, or your phone number changed. Maybe a lot more significant changes took place. Your registrar cares about information that is relevant to your business and your website.

read more

avatar

Gary is a team member at Sephone, helping to design, build and maintain websites. He is also a web design student at the New England School of Communications of Husson University.