Crunching the Numbers – 5 Steps to Kicking 2016 Off Right

February 1, 2016

If we don’t know where we were, how do we know where we are going?

Computer Hands On KeyBoardSince 2015 is over and the holidays have ended, it is a great time to look at last year.  If you are or have done some efforts in social media let’s pull it together and see how we did.

  1. Make A List

    Make a list of the different sources that you used last year, your Facebook page, your newsletter, blog, twitter, pinterest whichever things you engaged in for your business,  make a list in a notebook, on a whiteboard on a spreadsheet.

  2. Count

    How much attention did each platform get in 2015?

    For example:

    • How many times did you posts on your blog were done?
    • How many Facebook posts?
    • How many Newsletters?
    • How many people are participating in our Instagram efforts?
    • etc.
  3. Goals are Helpful

    Did you have goals for each platform if you did, did you write them down and share them?  If you didn’t, you can change that for 2016, make goals now.  Clear and simple.  “We want to send out Newsletters quarterly.”  “We want to post weekly in our blog.”

  4. Do The Math

    Goal vs. Actual or just Actual if you didn’t have 2015 goals but set them for 2016.

  5. Plan for 2016

    We are well into 2016, but it isn’t too late.

    • Engage others in your efforts so it is “everyone” helping and “everyone’s” creativity along with everyone’s effort.
    • Track and Report numbers monthly or weekly to keep your social efforts top of mind and not in the rearview mirror.
    • Recognize people that help, encourage others that are squeamish.

Even though February starts next week – it’s not too late to look at last year and make adjustments or just start fresh on some goals for this year.

avatar

Kelly's been known as the Marketing Maven since before the term was hip. (That means she's old.) As a natural Community Builder, she loves to get people together, bring resources to the table and solve problems!

Hello from “The New Guy” @Sephone!

January 22, 2016

My name is Alexander Webster, but I prefer to go by Alex.  I graduated from the University of Maine at Augusta with a Bachelors of Science in Computer Information Systems in December 2014.  I am currently working toward my Masters in Computer Science from Sofia University.  In that program, I am learning about mobile application development and programming for the web.  Which lends itself hand and hand with my job here at Sephone.

Besides working at Sephone and going to Sofia, I am a firefighter for Searsport Fire Department in Searsport, Maine.  It will be 8 years in July, since I joined the fire department as a Junior Firefighter.  When I turned 18, I was able to do more training exercises, go on more types of calls and remove the word Junior from my job title.  I took an interior fire class and became interior certified.

When I am not at work, school, or with the fire department, I enjoy watching TV and movies, going to a local theater performance and playing video games.

Being only my third week at Sephone, I feel very welcomed into the company.  I enjoy being able to do custom development tasks and having fantastic coworkers.

DoS Protection for Your Website

January 8, 2016

A little more than a week ago, one of the providers that we use for hosting was a target in a denial of service attack, commonly referred to as DoS or DDoS. When this happens, access to a website or server will become slow and possibly disrupt services bringing the website or server offline.

read more

avatar

John is a designer at Sephone.

Boosting Hosting in 2016

January 8, 2016

We cover a lot of topics on our blog, but we don’t usually talk about hosting. Hosting’s like water; as long as it’s coming out of your faucet (and clear), it’s usually taken for granted.

So first, a refresher: Every website lives on a server somewhere. When you type an address into your browser, it finds the server where the site you want to load lives, grabs it and shows it to you. Hosting is the space on the server where the site lives, and there’s a monthly or annual rate to rent or use that server space. (Want more info on how it all works? Read more here.)

Just like with tap water, though, there’s a lot of technology going on behind the scenes. The hosting rate covers not only the space for your site on the server but maintenance of the server itself, security against attacks, and more. And a lot has happened over the last few years: faster solid-state drives, newer and more secure operating systems, new versions of our coding languages with new features… it’s actually pretty exciting.

Because of our desire to offer the best in service, over the course of 2016, we’ll be doing an overhaul of our hosting at Sephone. Many of the sites we host will be moved to newer, faster servers with even more stable and reliable software under the hood. This will make the management part of our business easier for us, but it also improves reliability for your home on the web.

In most cases these enhancements will be automatic, and we won’t need anything from you. In some cases, we might alert you to a small window of downtime while we make a switch, and in a few cases, we may need you to change some settings for your site. We want to make these changes as smooth as possible – and that includes pricing. The vast majority of sites we move will be upgraded to newer, faster, more reliable servers without any increase in your monthly or annual hosting cost.

Since the founding of Sephone almost 15 years ago, we’ve always said we want to be your partner to create the best possible digital presence for your company. Whether it’s mobile sites and apps, search engine optimization, or just a better hosting environment for your site, we want to do whatever we can to make your business successful online.

avatar

Justin is a web and mobile developer at Sephone. He's interested in user-driven design, social media, and web services. He also enjoys learning and exploring new ways for businesses and people to use the web.

2015 End-of-the-Year Countdown (From a Millennial)

December 30, 2015

Old Man Winter has officially arrived here, and with only hours left until New Year’s Eve, it seems like the appropriate time to go over some of my personal highlights from 2015. What better way than to have an End-of-the-Year Countdown? read more

avatar

Gary is a team member at Sephone, helping to design, build and maintain websites. He is also a web design student at the New England School of Communications of Husson University.

SSLs for everyone

December 22, 2015

We have been talking internally at Sephone a lot lately about SSLs.  For a basic run down of what an SSL is and what it is used for, check out this post that Alan wrote a while back.  So what have we been discussing with regards to SSLs?  Well, as things often do, they are changing, and large players in the online world are trying to make things more secure for everyone.  We at Sephone want to help in this trend, and keep all of our customer’s, and their customer’s information safe and secure when using the websites that we build.  read more

avatar

Brady is the voice on the other end of the phone line when you call Sephone. He graduated from the New England School of Communications in 2009 and assists Sephone in building and maintaining our sites.

8 Things to Answer About Your Social Media Efforts from 2015

December 17, 2015

social_media_ball

So many options, so little time.  We know as business owners “juggling many balls” is part of the daily “joys” of entrepreneurship.  Sometimes there may be someone in your company that is able to “do the heavy lifting,” but as the owner, it is always important to keep your “eye on the ball.”  Write it down and pin to your bulletin board. read more

avatar

Kelly's been known as the Marketing Maven since before the term was hip. (That means she's old.) As a natural Community Builder, she loves to get people together, bring resources to the table and solve problems!

Sending IE8 out to pasture

December 11, 2015

In the web world things are constantly evolving and technology is always getting better than it was yesterday. In this fashion, the browsers that we use to surf the web on a day to day basis are updating and implementing new features and technologies all the time. read more

avatar

Brady is the voice on the other end of the phone line when you call Sephone. He graduated from the New England School of Communications in 2009 and assists Sephone in building and maintaining our sites.