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June 14, 2013

A pair of old shoesOne of the biggest stumbling blocks we often find in the design process is something that doesn’t sound like a bad thing: you know everything there is to know about your business. That’s a huge advantage from an administrative perspective, but when you’re designing a site for customers, it makes it easy to overlook some basic information they may need.

Go back to basics while you’re designing your site. If you’re a business with a storefront, what are your hours, and are you closed on holidays? Restauranteurs, is your full menu available and up-to-date (and bonus: is it viewable on a mobile device in case someone is debating options with their friends at the last minute)? If you have a hotel, what’re your rates (and do you offer club or affiliation discounts)? What’s the best way for someone to reach you if they have a question or problem?

Still having trouble thinking of what to include? Try these tips.

  • Make a list of questions your customers have asked you. What are the top ten questions you (or your customer-facing employees or representatives) are asked about your business? Are the answers to those questions easy to find on your site? (This is a great way to come up with ideas for blog or social media posts, too, by the way.)
  • Walk through your site with a couple of your best customers. Do you have a good relationship with some of your frequent customers? Sit down with them for a few minutes and ask what they’d like to see on your site. It’ll give you feedback from people who care about your business – and it shows your customers that what they think is important to you!
  • Go to a competitor’s site and act like a customer. Pretend you’re going to a similar business for the first time. What information do you want to know? Can you find what you need? Now go to your site and look for the same things. Are they there?

Keeping your users in mind shows that you respect their time and their patronage. Create a design for your site that’s tailored to your shoppers, even if that means explaining the basics of what you do to them. They’ll appreciate the time you take for them!

Justin is one of the developers at Sephone. He's interested in user-driven design, social media, and web services. He also enjoys learning and exploring new ways for businesses and people to use the web.
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June 7, 2013

A month or so ago I read a story on The Onion that I had to share: “Neighborhood Flocks To Coffee Shop Bulletin Board To Read About Fun Upcoming Events“. Of course, stories on The Onion are meant to be funny, but this one rang true with me; if you’re pinning a poster to a bulletin board and expecting that you’ll reach everyone in your area, you’re going to be disappointed.

When we launched our newly-updated event site, eleventary!, we wanted to make it easy for people who organize events to market what they were doing and reach a larger audience. After all, the more people who know about what’s going on, the better chance you’ll have a great event.

Here are a few tips to help you reach a larger audience for events.

  • Promote your event online. If you’re not promoting your event on the web, you’re missing out on a huge (and free) opportunity to reach attendees. We hope you’ll use eleventary! to spread the word about your events, of course, but there are plenty of options available. Check your area to find sites focused on your town or region as well.
  • Make a Facebook event. In addition to listing on event directories, Facebook events are great because they’re easy to share (and people will see when their friends are going to an event). It also lets you see who plans to attend to an event.
  • Tell people details about the event on its page. Is the event family-friendly? Is it open to everyone or does it require membership in an organization? Is registration required or will you have ticket sales at the door?

Advertising your event for free online takes a little more time, but it has the opportunity to really expand your reach. Start today!

Justin is one of the developers at Sephone. He's interested in user-driven design, social media, and web services. He also enjoys learning and exploring new ways for businesses and people to use the web.
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May 30, 2013

Cell Coverage in MaineThis blog post is a bit off topic, it’s about cell phone coverage in the state of Maine. More and more people are keeping tabs on their work, family and social media accounts while traveling with their mobiles. Even though cell coverage has grown a lot in the last decade, there are still many places in Maine with no coverage.

I think I have a unique perspective on this. Born, raised and still reside in rural Maine, spend most my free time going to more secluded places in the state. From Mount Katahdin to miles off-shore to Moosehead Lake to the Machias River area to the northwestern corner, I have spend every vacation I have taken but two in this state. Here are few places I go and what I have found for cell service.

Baxter State Park

Here is a general rule of thumb in BSP, if you are above the treeline, your phone will work, but not below it. You can make phone calls and upload photos to facebook from the Baxter summit. In fact, first person to post a photo to facebook of yourself at the sign at the top, has been used to race to top using different trails by many.

On the way to the BSP southern entrance, if you have something important to check on, you should do it shortly after driving under the railroad tracks, because your coverage will start to get spotty and will be gone by the time you get to Ambajejus Lake.

Within 10 Miles of I-95

Your good, 99% of the time. It may give you just a slightly hard time in between Sherman and Island Falls, but normally it works.

North-West of Millinocket

Nearly non-existent. Don’t plan on having coverage of any point that is both north and west of Millinocket. There are just a few spots on the Golden Road and a few spots in Baxter State Park that are the exception here.

Off-shore

Works surprisingly well. I wish I had measured with my gps, but I am going to guess like 10 miles out in most places, your phone will still work.

Washington County

I learned this one the hard way, getting stuck in the mud while smelting. Another story for another day.

If you can mentally picture a square. The left side of the square is route 2, from Lincoln to the Bangor area, then the top of the square is route 6 from Lincoln to Topsfield. The right side of the square is route 1, Topsfield to Calais. The bottom of the square is route 9 from Calais to Eddington (and we need route 178 to make a complete square if are serious about your geometry). If you can mentally see that square, there is coverage on the edges of the square in most places, but nearly no coverage inside the square.

Moosehead Lake

Coverage around Moosehead is pretty weak, but it’s there. Slow internet and repeating your self on the phone is normal.   On the places within a few miles of the lake it’s somewhat acceptable, but step back from the lake a few miles and it gets spotty. On the water coverage is great, which I am grateful for, once was stranded on Sugar Island with a broken boat and a very pregnant wife. Again, another story for another day.

Actually this is true of Rangeley lakes and Flagstaff Lake. Coverage is okay close to water’s edge and on the water.

In Closing

This is not an exhaustive list, only a summary of common places with iffy coverage in Maine. I have found texting is the last thing to give out too. When voice is not working or too choppy and data has disappeared, texting works right until the very end of coverage. Another hint is elevation. Sounds crazy, but standing on a big rock and holding the phone over your head will sometimes make the difference.

Alan has been creating websites since CompuServe was huge. Today he still is developing websites using technologies such as CSS3, HTML5, jQuery and CakePHP.
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May 24, 2013

In Maine when Memorial Day comes around we all kind of feel like summer is here.  Even though the actual first day of Summer is nearly a month away, the kids are still in school Memorial Day Weekend is a “demark” point for many of us. We all open our camps and start planning for the season ahead.

Summer Holidays

Memorial Day is always the third Monday in May, of course the actual DATE in May changes.  The 4th of July is, well the 4th of July, sometimes it is a Monday, Tuesday and this year it is a Thursday.  Labor Day is always the FIRST Monday in September.  Memorial Day and Labor Day dates always fluctuate.  This year both are “early”, or at least feel that way.  At Sephone, as well as many businesses in Maine summer is a time when folks take vacations.  Maine is called VACATIONLAND and many of us that live here feel inundated with relatives and friends coming to spend a long weekend or a week.  We all just HOPE that the weather is going to cooperate.

But what happens when it doesn’t?

Maybe you are in your old hometown or maybe it is your “significant others?”  Perhaps it is in a place you haven’t been before? You had all kinds of plans, whale watch, a hike or a bike ride in a national park but DRAT!  It RAINED!  (And if you are in Maine this weekend, it is going to rain right through until Monday!)

Eleventary! search window on smartphone

Eleventary! search window on smartphone.

There are only so many movies

Don’t fret about something to do when the weather decides to change your plans.  Sephone updated it’s event App.  We wrote about it last year.   And you can download it to your phone and find everything from sporting events, concerts to museum exhibits.  AND it is FREE to use.

Having your own event?

If you have an event you would like to put in and you would like to have about 100,000 (and counting) eyes on it, for FREE than eleventary is for you!  A benefit, garage sale, you want to let the locals and the tourists know about it – you can and all for FREE.

Eleventary is in the Google Play Store as well as the App Store for iPhone.  (Did I say for FREE?)

 

Download it today and Nationwide you can see what is fun to do wherever you are!

 

 

 

 

Kelly's been known as the Marketing Maven since before the term was hip. (That means she's old.) She loves to get people together and help when she can to bring resources to the table and solve problems!
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May 14, 2013

It’s that time of the year again when some of the domain registrars (Network Solutions, GoDaddy, etc), send out notices to have you verify your domain information.  This information is what the registrars use to confirm who the domain is registered to and who they should contact about it.  This verification process is required yearly by the governing body for domain names, ICANN (Internet Corporation of Assigned Names and Numbers). There are 3 parts when it comes to the domain contact information:

Registrant Contact

This is the person or business for whom the domain is registered.  For domains that Sephone owns, the Registrant Contact would be:

Sephone Interactive Media
P.O. Box 2357
Bangor, ME 04402

If you registered your domain under your business name, then yours should be your business info.  If you did it under your name, then it should be your name under the Registrant Contact.

Technical Contact

The technical contact is usually the person/company who is in charge of managing your website, or where the domain points.  This information can be yours, or your web hosting companies info, either is usually acceptable.

Administrative Contact

The Administrative (admin) Contact is the person who has access to manage your domain.  This again is usually your or your business’s information.

Most of the time these emails will offer you a way to check you whois information through a link in the email.  Click that and verify the information is correct, if it is, you do not need to do anything.  If something is incorrect, contact the person who has access to manage  your domain and have them update the information.  If their is not way for you to check the whois information from the email you can use the MXToolBox.  To use this tool enter your domain and then click lookup.  Once the results are loaded, click the “whois lookup” link below the results.

Here is an example of what this email might look like:

domain-review-email

This is an example from our registrar, Network Solutions.  The email you receive may be similar, but not exact, or may be completely different from what I have presented here.

All logos and trademarks used in this post are those of their respective owners.

Brady is the voice on the other end of the phone line when you call Sephone. He graduated from the New England School of Communications in 2009 and assists Sephone in building and maintaining our sites.
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May 2, 2013

Murphy’s Law

You know it, it goes something like “If anything can go wrong, will go wrong at the worst possible moment.”  If you Google it, you will see lots of variations of the saying but the long and short of it is that usually when something bad happens it happens when you have the least amount of time to fix it and as we all know, there often is a string of bad things that happen in a row.

Insurance

You buy insurance for your home, auto or property hoping you don’t need it.  If you do, it is there for you to help you rebuild whatever broke or was destroyed in the first place, right?

Passwords

The last couple weeks we have been hammering away at Passwords and the importance of using good ones that are the hardest to crack by a hacker or some random robot that is trying to get at your information.  This could be personal information like, name, address, etc.  and worse your credit card or bank account.  Some people use very obvious passwords or don’t change the password that was given to them that was meant to be easy so they could go and change it themselves.

Guilty as Charged

There is a groan that comes out of me when my “favorite” or easiest to remember doesn’t fit some website’s rules.  I’ll admit it.  Once you come up with something that satisfied the geeks of the website developer, “How in the world are we to remember it?”

Social Media

In the Social Media class that is taught at the New England School of Communications, part of Husson University , one assignment is to document your Social Graph.  Simply put, a Social Graph is a graphic representation of all the places you go on line,  where you engage in social media (Facebook, Twitter, Spotify, various blogs you may comment on,  etc.) and have a user name and password that is linked to it. This also includes places you shop like Amazon and iTunes.  Your credit card information is stored there.  Keep that in mind.

“Roll Your Own”

Make your own Social Graph.  As I have said in many many posts, it doesn’t have to be fancy and it doesn’t have to be on line or in your computer.  I learned the hard way by storing everything in my “keychain” on my laptop and when it crashed – there went all my stuff. Files, folder and yes my user names and passwords for everything.  I now have an old fashioned “Bob Cratchett” style system (He is from the movie The Scrooge,) with my Social Media Sites listed by name of site along with type of site, audio, video, blogs, networking, shopping sites stored there.  I also have included the user name and passwords there too.

Living Social

You may say, “I don’t use many sites, I don’t need to store that stuff anywhere.”  Last week, Living Social got hacked.  If you didn’t know, it is a site that emails you “the deal of the day” that comes into your inbox with two or three money saving things there.  50 million people were effected, were you one of them?  Do you remember your user name and password from that site or ones like it?  Could it be the same user name and password that you use for all kinds of other sites? Do you even know how many?

Going Forward

Inevitably, your password will be compromised, hacked whatever you want to call it – eventually.  At the worst possible moment.  ”Murphy” is always right about this.

A few tips:

  • As you use a site and log in – record it in a notebook or on notecards and put it in a safe place where only you can access it.
  • When you go to another site, do the same.
  • Consider changing your passwords occasionally.

If you get hacked you can go to your notebook, etc.  and find what you need to change easily and if you use it in multiple places you know where to go to change it.

Kelly's been known as the Marketing Maven since before the term was hip. (That means she's old.) She loves to get people together and help when she can to bring resources to the table and solve problems!
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April 25, 2013

“Flavor of the Month”

Often folks call us and they want to start using Social Media to promote their business.  All their other business friends use it, they have a Facebook account so it is time to “make some money” with something “everybody” is using.  Get your business some eyeball time.

A few months ago, I wrote a post about Social Media and having a goal.  Probably I should have written this post first before that one but I didn’t so here goes…

Open House

If you were trying to sell your house, your realtor may suggest an Open House.  You spruce up the place. Clean up the clutter, maybe slap some paint on the doorways or walls.  The tired old place looks pretty nice and it didn’t take much time or money. You are ready for people to come in and see AND BUY!

Your Website or Home Base

The same as an Open House, before you decide to use Social Media or even run a traditional ad, you should check out your website or any other places people may look for you online.  For now, let’s stick with your website.

Attention

Social Media just like traditional advertising calls attention to your business.  If it doesn’t,  you are wasting your money, right?  You want people to know about you.  If your radio ad is on and someone is driving down the road and hears it if they are interested they will call you or look you up on line. Traditional ad mediums are steps away from the potential client learning about you.  They have to stop what they are doing or get where they are going to act on seeking your business out.

When using Social Media you reach the potential client where they can very quickly and easily find out what you are about.  They are in front of their computer or on their smartphone and with a click or two they are on your website.

What Will They See?

Will they see what you want them to see?  Is it up to date?  Does it look like your business is professional?  Are you ready for the Open House or should you do some sprucing up to the old website? What does it look like on a mobile device?

Getting Your Money’s Worth

It is always an interesting conversation when someone explains to me how social media doesn’t work.  I listen intently and throw in  a “When was the last time you updated your website?” or maybe a “What platform are you using?”  Often, they think I am trying to throw my hat into the ring for an update to their website.  And though Sephone is capable and would love to do it, I ask because if someone is woo’ed into checking out your business because of a Facebook post or a Tweet and they see information and design from 2005, why would they call you?

Don’t Blame the Messenger

It isn’t Social Media and perhaps that radio or TV ad campaign didn’t work because of the same reason. You went to the trouble and expense of inviting potential buyers to your “Open House” and when they got there they found a shack.

So ask yourself…“Is my website or blog ready for social media?”

 

 

 

 

 

Kelly's been known as the Marketing Maven since before the term was hip. (That means she's old.) She loves to get people together and help when she can to bring resources to the table and solve problems!
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April 22, 2013

Starting this week we’ll be upgrading our customers who use datAvenger Pro 5 to our latest version, dA Pro 5.3. One of the more visible new features of this update is an even higher level of security for user account information. While this is a good thing for everyone, it might seem like more of an annoyance than a benefit at face value for our users, and I wanted to take a little time and explain why we’re making the change.

The Sephone Password Policy

We’re beginning to enforce our Sephone Password Policy for user accounts in datAvenger Pro, and we’ll expand these requirements to our other products in the future. Alan covered some of the basics of password security in a post from last year, and our official Sephone policy is very similar to what he suggests in that post. We’ll be enforcing the following requirements for passwords:

  • At least 8 characters long
  • At least one lower-case letter
  • At least one upper-case letter
  • At least one number

Of course, you can make your password as long as you like, and you can use special characters like %, #, and * to make your password even more secure. Every user password needs to adhere to at least the rules we’ve listed, though.

Because we already encrypt passwords for user accounts, we’re not able to check to make sure the password you already have meets these rules. When you log into one of our services that includes these new password requirements, you may be prompted to re-enter your password to make sure it’s acceptable.

The reasons behind the change

We know that remembering strong passwords can be tough. You may be asking, “Why can’t I just use the name of my dog?”

You’ve probably heard news about accounts on major online sites being hacked lately. Malicious hackers can use programs that check for commonly-used passwords or passwords that are simply English words (something known as a dictionary attack). Once they’ve been able to log into an account, they can deface a site, or if they’re feeling particularly nasty, they can try to gain access to the server or the contents of the database.

These new, more stringent password rules make it tougher for anyone to crack a password and gain access to your administration area. Combined with some upgrades behind the scenes that make your account even more secure, we’re doing everything we can to make sure your site is safe.

If you’re really struggling to create a new password, try this: think of a sentence or quote that you’ll remember, and use the first letter of each word as your password. If you wanted to use one of my favorite quotes from computer scientist Alan Kay, for instance – “The best way to predict the future is to invent it” – your password could be Tbw2ptfi2ii. (Use a different quote that you’d remember, of course!)

Justin is one of the developers at Sephone. He's interested in user-driven design, social media, and web services. He also enjoys learning and exploring new ways for businesses and people to use the web.
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