3 ways to ramp up your Twitter account

March 26, 2017

Don’t Tweet? If you haven’t created a twitter handle – do it.  Forgo the “auto prompt” guidance that Twitter gives you to following  a bunch of celebrities. Make sure you have a consistent profile of your business – perhaps something you pulled from your website.  The Avatar can be a logo or a

Twitterphoto representation of your business. Then go hunting,  follow your fellow business owners, follow your kids, follow their school, follow your town and city if they have account.  AND definitely – FOLLOW your media.

Maybe you do Tweet but haven’t in a while, consider getting back to basics:

1.  The New Press Room uses Twitter

Media has downsized so much, often a reporter may go from one stop to another without even going back to the studio/newsroom.  There are not enough reporters to go around and this is your businesses way to connect with them.  Around these parts, we have new reporters all the time.  Take advantage of it.  See them on the TV find out their Twitter handle and send them a @ message (Direct Messages may feel creepy), welcome them to town.  Tell them abut the best pizza restaurant, good place to get their oil changed or coffee spot or gym.  Welcome them to town!  As a business owner, you do that all the time, just try using Twitter to do it. 

2.  Connect on Twitter

Build your connections!  Having a twitter account without connections is like shouting into a canyon – nobody knows where you are!  The whole point of Twitter is to interact with people.  Learn about them and tell them about you.  Pass on your favorite ice-cream stand opening for the season. Doesn’t everyone love ice cream?  If you are feeling really adventurous, take a photo at the event and upload it to your Twitter feed.  But that is only if you are feeling adventurous.

3.  Retweet  “RT”

Retweeting is a great way to connect with someone you may not know.  Also, you are probably following some brilliant and creative people and things from people you like.  If the Chamber of Commerce or one of your fellow businesses is doing something interesting and fun- “RT” it,  Simple.  You can also put a little of your own thoughts before the RT.  

Don’t forget the old way of doing things but trying something new that the media uses themselves is a great way to get your coverage.  Faxing and emailing press releases is OK but runs the risk of being in a SPAM folder or at the bottom and getting lost.

If everyone’s head is bowed and looking at their cell phones they may as well be seeing YOU!

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Kelly's been known as the Marketing Maven since before the term was hip. (That means she's old.) As a natural Community Builder, she loves to get people together, bring resources to the table and solve problems!

ADA Compliance

March 10, 2017

We have recently received some inquiries about ADA compliance and the websites that we build, so we wanted to take some time to discuss ADA compliance, what it is, and what can be done about it with your website. read more

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Brady is the voice on the other end of the phone line when you call Sephone. He graduated from the New England School of Communications in 2009 and assists Sephone in building and maintaining our sites.

It’s that time of year again!

March 3, 2017

Spring is right around the corner and that means spring cleaning.  Take a look at your website:

  • Is your site mobile friendly?
  • Are users able to navigate your website/mobile app easily?
  • Is your design up-to-date to current standards?

Need any assistance with answering any of these questions.  Email us at support@sephone.com or call us at (207) 262-5040

Go and check out our other blog post “Ready for Some Spring Cleaning?” for some other useful tips on what you could do to refresh your website.

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Alex is a developer at Sephone, helping to build apps and websites. He is also working on his Master's degree in Computer Science.

Does your app have a privacy policy?

February 24, 2017

Recently Google has been sending notifications out to app developers, with apps in the Google Play store, to notify them that starting March 15, 2017, all apps in the Google Play store will require a privacy policy.

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Brady is the voice on the other end of the phone line when you call Sephone. He graduated from the New England School of Communications in 2009 and assists Sephone in building and maintaining our sites.

Facebook loves LIVE – maybe you should too?

February 17, 2017

Even though Facebook LIVE was launched last April , it may not be something you have used yet.  But it seems that everyday someone you know is using it and perhaps it is someone or a business that you may have least expected.  Facebook loves LIVE, it gives it a favorable placement in the news feed.  If you are a business struggling with being seen in the News Feed without a steady stream of paid Facebook Ads, perhaps Facebook Live is for you.

Why Facebook Loves Live

Facebook LiveFacebook loves Live because people like to watch videos on line.  YouTube has proved it for years.  This post shows exactly how big video is on the internet, though it may not be surprising philosophically, the evidence is staggering. This also means the Facebook user is engaged in Facebook and on Facebook – not clicking off Facebook. If you are a shareholder of Facebook stock you want people on Facebook – ALL. THE. TIME.

Expectations

My favorite thing about Facebook Live is that there is no expectation of perfection in production and execution of the video.  It is LIVE.  There is no filter. For all the perfectionists in the world, this let’s us off the hook.

May not think you have anything “good” to “GO LIVE” with?

There is no bigger fan of your company than you.  There are great things happening there inside and outside your property. Here are a few ideas for Facebook Live and your business:

  • Community Service (food bank, volunteerism, etc.)
  • Safety Meetings or employee training
  • Improvements or situations at your workplace (with this last blizzard the snow removal of your parking lot may be spectacular
  • A quick tour of your facility
  • Engage employees to contribute their LIVE experiences
    • Ski vacations
    • picnics
    • State Championship Basketball games
    • Attendance at an event that your company may sponsor

LIVE needs not be a long movie.  A few minutes goes by faster than you think and don’t forget you want people to watch it – LONG attention spans are hard to find these days.

Here is a great post right from Facebook about Best Practices.  And a Blog that is updated to help with more ideas.  So get LIVE and have some fun!

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Kelly's been known as the Marketing Maven since before the term was hip. (That means she's old.) As a natural Community Builder, she loves to get people together, bring resources to the table and solve problems!

Go GREEN with US!

February 10, 2017

Every day Sephone provides custom tools to our clients to improve their efficiency. When the client is able to save time and/or money, it gets passed on in improvements in service to customers and employees. Now it is time to practice what we preach in our own processes. As an added benefit we can be nicer to the environment. This simplifies some routine processes, so we are moving toward implementing a paperless billing process that will become effective May 1, 2017. read more

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Gary is a team member at Sephone, helping to design, build and maintain websites. He is also a web design student at the New England School of Communications of Husson University.

Showcasing Your Work

February 3, 2017

Sephone PortfolioBeing a company that provides a custom solution to each of it’s clients unique needs and wants it’s difficult for us to hand you your custom solution to test drive. In this instance, the website isn’t built yet. Unlike purchasing an automobile, which is already built, you have the opportunity to test drive it and evaluate it before committing to the purchase.

That is why we have a portfolio showcasing a sample of our work from a wide array of our clients. This will provide you with a sense of our capabilities and quality of work. On our portfolio you can click on any one of the images and view additional screen shots. Some projects may even have a video or additional information. You can visit the websites and download the apps and interact with them.

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John is a designer at Sephone.

Making the web more secure

January 27, 2017

We talk a lot about security here in our blog, but we can’t stress it enough.  Online security is such a huge talking point now as more and more things that we use on a daily basis are connected to the internet.  For sometime now Google, and other browser providers, have been making a push to make the web a more secure place.  Well, here comes a big change to that effect.

Coming this month (January 2017), with the release of Google Chrome 56, any website that has a password field or collects credit card information, and is not protected with an Secure Socket Layer (SSL) already, will be flagged by Google as insecure. 

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Brady is the voice on the other end of the phone line when you call Sephone. He graduated from the New England School of Communications in 2009 and assists Sephone in building and maintaining our sites.