If you have a website, I am sure that you have heard of “SEO” (search engine optimization). One of the very best search engine enhancements that you can have is have a site that just follows the guidelines correctly. Google has a whole set of guidelines here. Here is a very simple summary of the most important things that google recommends you do.
- Make pages for users, not for search engines.
- Avoid tricks intended to improve search engine rankings.
- Make sure that your TITLE tags and ALT attributes are descriptive and accurate.
- Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.
- Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
- Have other relevant sites link to yours.
So there are some simple things that can help your site to be seen by search engines.