Comments on: Euro.net vs USA.net http://blog.sephone.com/2008/07/14/euronet-vs-usanet/ Tue, 17 Aug 2010 01:54:34 -0400 http://wordpress.org/?v=2.8.4 hourly 1 By: Joe http://blog.sephone.com/2008/07/14/euronet-vs-usanet/comment-page-1/#comment-146 Joe Mon, 14 Jul 2008 20:20:44 +0000 http://blog.sephone.com/?p=58#comment-146 You know, the first time I was presented with the 'offer' I refused hoping to find a FREE hotspot- but when that ended up being a bust- I succumbed and sure'nuf the 15 sec was so quick and in one case so subtle as it occurred more like a pre-loader for getting access- I almost missed it. Bottom Line- I think ALL of us would be willing to watch an Ad for 15 seconds in order to get 15 minutes of access. The downside is- at the end of 15 minutes- you need to watch another- but thats only a problem if you have an unanticipated Lay-over or delay.... The sponsors I saw were somewhat travel / connectivity related- Rental Cars, and BOINGO itself promoting the services- but If I were a betting man- more people in that scenario would be willing to get quick free access then spend $10 for an hour especially if there is < 1 hour of time there regardless if they can take the time with them to another Boingo hotspot... You know, the first time I was presented with the ‘offer’ I refused hoping to find a FREE hotspot- but when that ended up being a bust- I succumbed and sure’nuf the 15 sec was so quick and in one case so subtle as it occurred more like a pre-loader for getting access- I almost missed it.

Bottom Line- I think ALL of us would be willing to watch an Ad for 15 seconds in order to get 15 minutes of access.

The downside is- at the end of 15 minutes- you need to watch another- but thats only a problem if you have an unanticipated Lay-over or delay….

The sponsors I saw were somewhat travel / connectivity related-
Rental Cars, and BOINGO itself promoting the services- but If I were a betting man- more people in that scenario would be willing to get quick free access then spend $10 for an hour especially if there is < 1 hour of time there regardless if they can take the time with them to another Boingo hotspot…

]]> By: Slater http://blog.sephone.com/2008/07/14/euronet-vs-usanet/comment-page-1/#comment-145 Slater Mon, 14 Jul 2008 18:48:45 +0000 http://blog.sephone.com/?p=58#comment-145 Free? Not here in A-murr-ica when there's a buck to be made. HOWEVER, there IS a middle ground between Absolutely Free (i.e. Gub-mint Regulated) and Sponsored. I gotta ask: How did you feel about having to watch a 15-second pre-roll in order to get free access? Do you think most people would be cool with a 15 second pre-roll ad each time they logged into Wi-Fi? What about a 5-second ad? I, for one, would have NO problem watching a brief (got that? BRIEF) advertisement. Annoying? Maybe a little. But less annoying than shelling out a monthly fee? Assuredly. This then begs the question(s): How effective would that kind of advertising be? And what kinds of Brands would make good sponsors for that kind of service? Free? Not here in A-murr-ica when there’s a buck to be made. HOWEVER, there IS a middle ground between Absolutely Free (i.e. Gub-mint Regulated) and Sponsored.

I gotta ask: How did you feel about having to watch a 15-second pre-roll in order to get free access? Do you think most people would be cool with a 15 second pre-roll ad each time they logged into Wi-Fi? What about a 5-second ad?

I, for one, would have NO problem watching a brief (got that? BRIEF) advertisement. Annoying? Maybe a little. But less annoying than shelling out a monthly fee? Assuredly.

This then begs the question(s): How effective would that kind of advertising be? And what kinds of Brands would make good sponsors for that kind of service?

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