Ok- Politics and Religion arent necessarily the the highest on anyones list to bring up in a public gathering because of the wide variety of opinions that exists- Someone will always get offended. So to be PC, these topics are usually reserved for the dining room table, or the living room conversations between close friends and family.
In this case, I will make an exception.
If there is one thing that makes the highlight reel from this last election, and believe me I know there are many, but if I was asked to pick one, I dont think I would hesitate in stating that the use of technology by the Democratic Party is one of the top 5. Hillary used it to announce her candidacy and some others too, but most specifically I am referencing how technology was deployed by the Obama campaign. They were ‘the bomb’.
One of the first was the use of YouTube! and then the iPhone App.
This extremely well built, functional, feature rich little app was relevant.
“the word relevant is key here”
The target audience is 18-45* year olds. And you didnt need to be a gadget monster either. The iPhone being relatively NEW and the App Store being only weeks old, and lastly the actual app allowing individuals who drank the cool-aid to share the news, see local events, learn about the issues and see all the media generated… This was great!!
The biggest problem I saw was that the other side didnt get it (yes I was a Republican, maybe), and if they did- it was too late to respond!
Anyway- why is this important to a Tech company, welll if we applied what we learned here in the real world of business, specifically e-business and the Internet, use the following guidelines:
“Identify your target audience and then identify with your target audience”
By giving them what they need…. (what ever that is, is specific to you and your business, and it should be relevant, and nifty or easy to use or something that differentiates you and your business from the rest to make you stand out from the rest)
What can that be?
a simple refridgerator magnet for a Pizza delivery service …. an iphone app that with one touch tells the pizza delivery service what and where!
Sometimes it dont need to be tech-based, just something that meets a need and places you in the top-of-mind awareness so they remember you for the next time. Being a neat little gizmo doesnt hurt