Election 2008, Tech Recap

sephone interactive media - P.O. Box 2357 - Bangor, ME 04402 - Phone 207-262-5040 - Fax 866-235-7497

products
- datAvenger
- Having control of your website is key to your organization's success, and datAvenger™ - sephone's own family of content management solutions — can give you the control you need.
- Learn More
- Hula Cart
- Selling online? Hula bridges the gap between the overly simplified and the overly complex; it's a powerful, full-featured eCommerce solution that is incredibly easy to manage.
- Learn More
- Broadcaster
- For Digital Media based content, Broadcaster is a Sephone built application geared specifically to deliver media based content - Priced competitively to the other solutions, and full of rich and robust features to make any station a star!
- Learn More
- RESource MLS
- terrace is the latest version of RESource MLS a highly effective, affordable solution to have currently available MLS™ properties incorporated into your real estate website, branded in your style.
- Learn More
services
- Custom Web Development
- If you need custom Web Application Development, call on sephone. We have the experience to build the tools you want.
- Learn More
- Creative Web Design
- If your marketing team doesn't have the time or if you're not working with an agency, sephone's talented design team can create a website that looks good and works great.
- Learn More
- Social Media
- People are talking about you, your business and your competition. You cannot stop that, but you can learn from it and set the record straight — be part of the conversation. Control your message.
- Learn More
- SEGenie
- No one finding your website? We can help. SEGenie™ is an affordable alternative to expensive pay-per-click advertising. It works and it comes with a warranty.
- Learn More
blog
get started
- It's Easy
- Call Us 207.262.5040
- Request a Demo
- Done

Election 2008, Tech Recap

November 19, 2008

Ok- Politics and Religion arent necessarily the the highest on anyones list to bring up in a public gathering because of the wide variety of opinions that exists- Someone will always get offended. So to be PC, these topics are usually reserved for the dining room table, or the living room conversations between close friends and family.

In this case, I will make an exception.

If there is one thing that makes the highlight reel from this last election, and believe me I know there are many, but if I was asked to pick one, I dont think I would hesitate in stating that the use of technology by the Democratic Party is one of the top 5. Hillary used it to announce her candidacy and some others too, but most specifically I am referencing how technology was deployed by the Obama campaign. They were ‘the bomb’.

One of the first was the use of YouTube! and then the iPhone App. Obama 08 Campaign iPhone App

This extremely well built, functional, feature rich little app was relevant.

“the word relevant is key here”

The target audience is 18-45* year olds. And you didnt need to be a gadget monster either. The iPhone being relatively NEW and the App Store being only weeks old, and lastly the actual app allowing individuals who drank the cool-aid to share the news, see local events, learn about the issues and see all the media generated… This was great!!

The biggest problem I saw was that the other side didnt get it (yes I was a Republican, maybe), and if they did- it was too late to respond!

Anyway- why is this important to a Tech company, welll if we applied what we learned here in the real world of business, specifically e-business and the Internet, use the following guidelines:

“Identify your target audience and then identify with your target audience”

How?

By giving them what they need…. (what ever that is, is specific to you and your business, and it should be relevant, and nifty or easy to use or something that differentiates you and your business from the rest to make you stand out from the rest)

What can that be?

a simple refridgerator magnet for a Pizza delivery service …. an iphone app that with one touch tells the pizza delivery service what and where!

Sometimes it dont need to be tech-based, just something that meets a need and places you in the top-of-mind awareness so they remember you for the next time. Being a neat little gizmo doesnt hurt

see http://iphone.mainetourism.com Maine Tourism Association mobile iPhone site

In addition to being a partner at Sephone, a Bangor, Maine-based web solutions provider, Joe is a father of two and active in little league, soccer, hockey and gymnastics. By being active is meant 'a proud supporter'. Skiing, reading and movies are his hobbies.

Comments »

On November 20, 2008 at 5:17 pm, PHC added:

It’s too bad that entities, such as the MOT, don’t think beyond the iPhone. There are several other devices on the market that have similar features available that are in the hands of more users than iPhone currently has. Especially, in this market, where there are more in-state “tourists” than out-of-state visitors each year.

PS – Love the blog & the team behind the scenes!!!
On December 1, 2008 at 7:32 am, Joe DiStefano said:

PHC. Sorry meant to be a bit more universal. Used the iPhone more as an example than for product placement. Apple did not compensate me for this post . But they COULD!!!!!