Every penny counts. And even before the latest economic challenges, I can say those of us up here in the Pine Tree State are famous for doing more with less, we drive our cars longer, we fix things instead of buying new, so being thrifty, green and recycling isn’t a new concept for us, it is a necessity and a way of life.
This goes the same for businesses. If you are a business owner (or a Marketer that has been sent to the Principal’s office because “nobody cares about your website”), then here are three questions you need to ask yourself:
- When you built your web site did you have an objective in mind?
- Were there expectations that were set for what things the web site was to accomplish? Save money, make money, sell your product worldwide?
- Do you measure the traffic and view those numbers regularly? (Do you know what the numbers mean?)
At beginning of 2009, this blog was posted for statistics on the internet for 2008. Click here. The highlight being, the number of websites on the Internet in December 2008: 186,727,854. The number of websites added during 2008: 31.5 million.
If “nobody cares about your website,” do you know why? Has your site been online and not changed for a while? If you are doing the 3 things mentioned above, then perhaps some tweaking to the construction, the background keywords or some content in order to make sure that today’s search engines are finding you. If you answered “No,” to the above questions, perhaps you might sit down and think about it or call “someone in the business” to help out. After all you are competing with 186,727,854 and 31.5 million of them were built recently. As daunting that these numbers may sound, remember these are from year end 2008!
For another post on this subject, click here.