We’re in full American Folk Festival mode here at Sephone. Every year we look forward to the music, arts, and culture that the Folk Festival brings to the Bangor waterfront for a weekend in August, and this year promises to be another great time for the tens of thousands of people who join the festivities.

We’re long-time Folk Festival supporters, and each year we try to bring something new to the table for festival-goers. If you remember last year, we released a mobile app for those with Android phones and also created a mobile web site with schedule and performer information. We heard some great feedback about those mobile tools, and we wanted to add a little more for the eleventh year of the AFF. (If you downloaded last year’s app on Android, please update to the latest version!)

This year it’s really simple: if you head to americanfolkfestival.com on your iPhone or Android phone, you’ll be prompted to download the free 2012 American Folk Festival mobile app. Once you’ve installed it on your phone, you’ll have a complete Folk Festival schedule wherever you go, and you’ll also be able to read more information about each of the performers. The app auto-updates the schedule, too, in case there are any changes over the course of the weekend. Want to know who’s playing on the Railroad Stage? It’s really easy to find that out, too. There’s also an interactive map of the waterfront to allow you to find food, crafts, music, and more.

One of my favorite new features is the ability to take photos and submit them to the Folk Festival – they’ll feature the best on their official Facebook page. Take some photos of those moments that make the Folk Festival unforgettable for you, and you might see them featured on the AFF’s Facebook page! (Of course, please be courteous to the other festival-goers around you! We’re all there to have fun.)

Remember, head to americanfolkfestival.com on your phone to download the app for free. We hope the new features in the app will make it even easier to find your way to some great music at the AFF. The Folk Festival makes the Bangor waterfront come alive each year, and it’s always an amazing experience. Hope to see you this weekend, and remember to support the Festival if you can!