How your company can benefit from iPhone 5 & iOS 6

September 20, 2012

Yesterday Apple released the next version of the guts of their mobile devices, an operating system called iOS 6. If you have the iPhone 3GS or newer or if you’ve bought an iPod touch or iPad in the last couple of years, you can grab the latest batch of goodies in your Settings app now.

With all the buzz around Apple’s product launches, sometimes it’s tough to put things in perspective and figure out how the new releases can help your business. Here are a few new ideas to consider that are now possible thanks to iOS 6.

Smart app banners

If you have an app in the App Store – or if you decide you’d like to make one – iOS 6 adds the ability to automatically put a banner when someone loads your site in a web browser to indicate that you have an app available for download or purchase. When the user clicks on the banner at the top of your site, they’ll go directly to your app’s page in the App Store (or open the app if they’ve already downloaded it).

Single-app mode

Using the new Guided Access features in iOS 6, you can lock an iPhone or iPad into a single-app mode; in other words, you can limit what people can do on a device to a specific task. There are lots of possiblities to make great new applications using this mode:

  • Surveys to fill out and then return to a company representative
  • iPad-based guided tours of museums that people can take around with them
  • A product portfolio or an email newsletter signup to use at a trade show

If you’ve ever wanted to single-purpose iPad application, Guided Access will be music to your ears.


iOS 6 includes a great new app called Passbook. It’s a central place to keep tickets, coupons, passes, and more to all your favorite shops and events.

The great news about Passbook is that it doesn’t only work with national chains and major airlines; it’s relatively simple to create coupons and passes for any store – including yours. Imagine your shop’s name listed on someone’s phone next to the likes of Starbucks, Target, and more.

Passbook makes shopping and saving really easy for customers, and it’s a great opportunity for your business. Reach out to us if you’d like to talk about making passes for your store.

What will you do?

iOS 6 and the new iPhone 5 opens up many new possibilities to reach your customers wherever they go. How will you use them for your company?


Justin is a web and mobile developer at Sephone. He's interested in user-driven design, social media, and web services. He also enjoys learning and exploring new ways for businesses and people to use the web.

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