We get really excited when new technologies do new things and interact in new ways. Our latest obsession is something about half of the size of a deck of cards: iBeacons.
iBeacons are small devices that can communicate with mobile apps. When a person who’s installed your app comes within the range of an iBeacon, they can receive a notification tailored to their location or can perform another action.
We just added iBeacon support to our iOS and Android app for Waterfront Concerts. With an easy management tool, the WFC team can set notifications to send to anyone with the app who enters the concert venue. They can also schedule notifications so people at a concert can automatically stay up to date.
iBeacons are great way to effectively target marketing to your customers. Because you can specify a location for the notifications, you can deliver information specifically to people who are in a specific place.
Of course, building iBeacon support into the concert app has made us think about all of the other possibilities available with these little devices:
- While a customer is in a store, they could see information about the items closest to them or locate themselves on a store map.
- Museum-goers could pull up information on their phone about the piece of art in front of them.
- Conservation organizations could give easy access to a trail map when a hiker passed a trailhead.
- Community groups could create a scavenger hunt and reveal clues when someone visits a certain location.
There really is something for everyone with iBeacons. We’re really excited to see other ways we’re able to incorporate them into our apps in the future!