It’s springtime and that can only mean one thing, spring cleaning! Hopefully, the winter days are behind us and we can start getting into warmer weather. Along with warmer weather, our chore lists are most likely piling up with tasks like:
- Clean out the garage
- Clean up the yard
- Clean up the website
The last item may not apply to everyone but it’s an important action to take. Every so often, you should evaluate your website and make sure it is still performing and meeting your goals. If not, it may be time to give your website a little refresh.
A refresh could include things like:
- Updating your images
- Re-write the copy on your website
- Make adjustments to your search engine marketing plan.
Along with evaluating your website, it may be worthwhile to take inventory and remove anything that isn’t needed anymore. This could be old photos, videos, pdfs, etc. Some of these items may be worth keeping on your website for historical purposes but you’ll need to make that determination. Be careful when removing old files to make sure they aren’t being used anymore on any of the pages of your website. For example, if you remove an image that is being used on a page, the web browser will display a broken image.
Remember, before you remove anything, you can always make a backup of the file. You can store the backup file on your local machine, in the cloud or on an external drive. That way if you ever need the file again you’ll have access to it.
For a some more tips and suggestions check out our blog post, “When was your last website refresh?”