Keep ’em Interested… Add a Little Fun!

June 9, 2016

I admit, this isn’t a great way to start a blog post, but a lot of what we make isn’t very fun. I spend a lot of my time at Sephone making time tracking applications, inventory systems, schedulers… stuff that is pretty universally regarded as blah by those who have to deal with them.

Sure, we make things easier by putting them online and designing them well – but let’s face it, at the end of the day, they’re still chores. Not many people plan to log time or catalog a room of products on their next vacation.

For my vacations lately, I’ve been taking a bunch of trips. I’ll take a long weekend, head to a new place for a few days to refresh, and that will be that. Once I’m there, it’s great. But the process of getting there can be a little rough: catching flights, bringing paperwork, running between terminals. Talk about chores.

Which brings me to Detroit:

Light Tunnel

The Light Tunnel – with glass by Foxfire Glass and a lighting design and score by Mills James – awaits travelers moving between terminals at DTW. Once you’re inside the tunnel, you stop thinking about timetables and gate numbers and escape for just a minute. It’s relaxing and immersive. It makes connecting to your next flight a little more bearable (or even a little fun). I walked the length of the tunnel twice.

Adding little touches to the design of menial or monotonous tasks can really improve a user’s experience. An animation or joke on loading screens between pages can add a smile to someone’s day. Even something as small as a photo or quote can keep people interested as they enter information on a form. On a larger scale gamification or loyalty programs can add incentive and keep people coming back.

Try to brighten a dull task with a little bit of fun. You might be surprised how much of a difference it makes!


Justin is a web and mobile developer at Sephone. He's interested in user-driven design, social media, and web services. He also enjoys learning and exploring new ways for businesses and people to use the web.

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