A lot of people ask us why having a modern website is important. Many of these people are local business owners who simply don’t understand why they should spend more money on a new site when they already have an existing site. Today, we will look at some of the reasons a modern website is a critical piece of any modern business and what you are missing out on by not having one.
First off, what does it mean when we say “modern web site”? A modern website is one that is optimized to load quickly for customers, looks great on your phone or mobile device, and is “responsive” in nature – meaning that is scales to any size and still looks good! These are just the bare minimums expected from a modern website looking to compete in 2016.
Did you know over 60% of all web traffic is done on a mobile device?1 That means if your website is not mobile friendly, you are already risking losing 6 out of every 10 customers! That’s a lot, both in terms of potential lost sales, but also in lost brand and name recognition. Many customers who have a bad experience on mobile are unlikely to give you another chance. Remember, first impressions are important!
Did you know that almost 40% of visitors will leave a website if images load slowly, and they will also leave if the layout is overly text heavy or not well presented?2 Having images that are optimized for the web and a layout that is visually appealing goes a long way into getting customers to engage on your website.
In short, to be considered a modern website you need to be mobile friendly, optimized for speed, and look professional. Instead of asking yourself “why should I spend money on a new site?”, consider asking:
“How much am I losing by NOT having a modern site?”