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April 22, 2013

Starting this week we’ll be upgrading our customers who use datAvenger Pro 5 to our latest version, dA Pro 5.3. One of the more visible new features of this update is an even higher level of security for user account information. While this is a good thing for everyone, it might seem like more of an annoyance than a benefit at face value for our users, and I wanted to take a little time and explain why we’re making the change.

The Sephone Password Policy

We’re beginning to enforce our Sephone Password Policy for user accounts in datAvenger Pro, and we’ll expand these requirements to our other products in the future. Alan covered some of the basics of password security in a post from last year, and our official Sephone policy is very similar to what he suggests in that post. We’ll be enforcing the following requirements for passwords:

  • At least 8 characters long
  • At least one lower-case letter
  • At least one upper-case letter
  • At least one number

Of course, you can make your password as long as you like, and you can use special characters like %, #, and * to make your password even more secure. Every user password needs to adhere to at least the rules we’ve listed, though.

Because we already encrypt passwords for user accounts, we’re not able to check to make sure the password you already have meets these rules. When you log into one of our services that includes these new password requirements, you may be prompted to re-enter your password to make sure it’s acceptable.

The reasons behind the change

We know that remembering strong passwords can be tough. You may be asking, “Why can’t I just use the name of my dog?”

You’ve probably heard news about accounts on major online sites being hacked lately. Malicious hackers can use programs that check for commonly-used passwords or passwords that are simply English words (something known as a dictionary attack). Once they’ve been able to log into an account, they can deface a site, or if they’re feeling particularly nasty, they can try to gain access to the server or the contents of the database.

These new, more stringent password rules make it tougher for anyone to crack a password and gain access to your administration area. Combined with some upgrades behind the scenes that make your account even more secure, we’re doing everything we can to make sure your site is safe.

If you’re really struggling to create a new password, try this: think of a sentence or quote that you’ll remember, and use the first letter of each word as your password. If you wanted to use one of my favorite quotes from computer scientist Alan Kay, for instance – “The best way to predict the future is to invent it” – your password could be Tbw2ptfi2ii. (Use a different quote that you’d remember, of course!)

Justin is one of the developers at Sephone. He's interested in user-driven design, social media, and web services. He also enjoys learning and exploring new ways for businesses and people to use the web.
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March 8, 2013

GraphWell, social media has officially hit the mainstream; you can tell by all the news outlets conducting “studies” about which services are “most effective” for business. You’ve probably seen a couple: “Businesses say Pinterest brings in 6x more sales than Facebook” or “Small businesses report more new clients with LinkedIn than Facebook”.

Before you decide to ditch some of your social media footprint and move to a different service, stop and take a breath. It’s great that there’s some kind of research in the wild trying to figure out the effectiveness of different kinds of online marketing, but just like the TV vs. newspaper vs. direct mail debate that’s been raging for decades, the mix of social media that works for business isn’t a one-size-fits-all answer.

See what’s happening

Unless you’re part of a huge company, you probably won’t have the luxury of having a presence on every major social media site. Social media accounts often don’t cost any money, but they do take your time – more time if you want to do them well.

Have you heard about a hot new social network? Look at a few users’ profiles and see how people interact. Maybe it’s a good fit for your company. Maybe it’s not. Either way, knowing the landscape can help you make the best choice for your campaigns.

Know your audience

The one part of social media that many of these news studies forget to mention is that not every business is the same. Some businesses fit better with certain kinds of social media networks because of the kinds of stuff they do. Businesses that have a strong visual part of their company – artists, craftspeople, restaurants, and more – might do better on Pinterest than a company like us, for example, since a lot of what we talk about on the blog doesn’t always work as an image. (Code isn’t that interesting.)

Where do the customers you want hang out? Are they business-types who scour LinkedIn every day, or would they be checking YouTube for the latest videos from friends? Figure out where the people you want are and then join them there.

Find your social media role models

Whatever network you choose, find people and companies who inspire you. Who are your role models? Who do you want to emulate? (My favorite social network is Twitter, and I like to follow brands like ThinkGeek, JetBlue, and Maine’s own The Gelato Fiasco for inspiration.)

Here’s the dirty little secret of social media: if a company says a social network isn’t effective, it may not be the fault of the service. Maybe the people at the company haven’t found a way to effectively market to customers on that service, or maybe the customers they want aren’t even there.

The moral of this story is simple. Don’t flock to a network just because a study says it’s the next big thing for business. Instead find the best social media match(es) for your business, go there, and be the best you can be.

Justin is one of the developers at Sephone. He's interested in user-driven design, social media, and web services. He also enjoys learning and exploring new ways for businesses and people to use the web.
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February 28, 2013

Our Very (Very) Basics series gives a high-level look at hot tech topics. We want these posts to be a way people who don’t normally work with the web, mobile, and marketing can understand the basics without having to deal with all the geeky stuff. If you’d like more information about any of these topics, try searching our blog to find more posts.

There are lots of ways to attract people to your company’s website. You might put it on your business cards. You might add the address to a TV or print ad. But many people will also find your site by searching on a search engine like Google.

Searching is used so often that there’s an entire industry focused on something called SEO, or search engine optimization. People who do SEO make sure that your company’s site has the best chance of appearing when someone searches either for your company’s name or for a word or phrase related to your business.

There are many things you can do to make sure you have the best chance to be one of the first results. (Remember, there are lots of pages on the web competing for those same top spots – there’s no way to guarantee you’ll be #1!) But to understand the basics of how search engines work, we’re going to look at two of the biggest factors: incoming links and keywords.

Incoming links

When you do a search for sites, it’s important that the sites that appear as results are trusted and relevant. Google determines this by the number of other websites that link to your company’s site – and how reputable the sites that link to you are (a huge calculation they call PageRank).

Let’s say for example that your company sells bicycles. One day, someone might take a picture of one of your bikes and post it on their own website. Every link to your site helps! Then the local news does a story about your bikes and links to you from the online story. Since the news is trusted by a lot of people, that helps your site even more. Finally, a national magazine for parents reviews one of your bikes and links to your site. That’s a huge boost to your credibility!

In other words, it’s great to have other sites link to your site. The more links to your site, the better – and if you can attract links from really reputable sites, that’ll help your site move to the top of search results.

(Of course, there are some less-than-reputable people who try to cheat the system by spamming web sites with links or doing other deceitful things. Google recognizes these and can penalize sites if they try to cheat!)

Keywords

How will people find your site? In some cases, they’ll search for your company’s name. There are other cases where finding your site isn’t as straightforward.

Imagine that you run a Mexican restaurant in central Maine. Someone around town has a craving for a meal from south of the border, but they’re new to the area and aren’t sure about their options. What will they do for a search?

It’s not easy to tell. Different people will do different searches to find what they want. In our example, they might search for…

  • Mexican restaurants in central Maine
  • Maine Mexican restaurants
  • Mexican food near Bangor
  • Mexican dining on the Penobscot River
  • best Mexican food in Maine
  • burritos in Bangor

Make sure the copy for the pages on your site includes the kinds of words people will use for a search. If someone searches for “Mexican dining” but the word “dining” isn’t on your site, Google might not rank it as highly as a competing restaurant that is an exact match for the search. Just make sure the text on your site sounds natural to your visitors; if you focus on keywords to the point of making your site sound robotic or artificial (something called keyword stuffing), Google may penalize you for trying to cheat.

If you’d like some help with your search engine marketing and optimization, it’s one of the services we offer at Sephone. We’d also be happy to talk more about some of the other things you can do to make Google and other search engines love your site!

Do you have a topic you’d like to see covered in our Very (Very) Basics series? Leave us a comment to let us know!

Justin is one of the developers at Sephone. He's interested in user-driven design, social media, and web services. He also enjoys learning and exploring new ways for businesses and people to use the web.
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February 15, 2013

Yesterday I read a post by Elon Musk, the CEO of Tesla Motors, refuting a negative test drive of one of Tesla’s electric cars. For the most part, it’s a pretty standard response to negative publicity on social media. But what caught my eye was that Musk used what is reportedly actual data from the test drive to support his point.

Raw usage data is a really powerful tool that’s often overlooked. One of the great benefits of everything digital is that it’s much, much easier to record different information and patterns compared to how you’d normally collect statistics about customers. In the old days, you might put a sensor on your door to count how many people walked in on a given day, or you might mail out a flyer with a special coupon code and see how many of them were used in your store in order to judge how effective your campaign was.

A few of the many statistics for your sites available in Google Analytics.

A few of the many statistics for your sites available in Google Analytics.

Your online presence changes all that. Google Analytics, a free software package we use on many of the sites we build, automatically collects statistics ranging from the operating system and browser your visitors use to how many times they return. Facebook’s Insights for business pages let you see detailed information about how many people have shared each of the posts on your page and even how many people saw them. For custom web and mobile apps, it’s really simple to add almost any sort of usage statistic you’d like to see. Think about how customized reporting could help you find out how your customers use your service!

Data is helpful for us as developers, too, so that we can figure out trends among the visitors to our sites. Last month we posted our biannual State of the Browser report, and among our findings was the amazing statistic that up to one out of every five people visit our sites using a mobile device. This information isn’t really a suprise to us, but it’s helpful to show when we tell friends and customers how important the mobile market really is for their sites.

Have you browsed your site’s usage data lately? Take a look around to see if there’s anything that can help you learn what your visitors want and what you can provide to help them even more.

Justin is one of the developers at Sephone. He's interested in user-driven design, social media, and web services. He also enjoys learning and exploring new ways for businesses and people to use the web.
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January 18, 2013

The big news in the social media world this week is Facebook’s search revamp. Graph Search gives you new ways to find people connected to you and around you by using what we in the tech world call natural language searching (that is, searching in the same way you’d normally speak, as in “friends I know in Boston”).

I’ve been playing around with Graph Search for about a day, and I’ve found it’s a great chance to find not only personal connections, but connections for business as well. Here are a few ideas.

Find friends at a new client

Are you approaching a new business, or have you just signed a deal with one? Try searching for “My friends who work at Widgets, Inc.” (replacing “Widgets, Inc.” with a real company). If you’re not familiar with the business, your friends who work there might be able to help you reach out to the right people. It’s also a great way to show that you have a personal connection to the business.

Find people for lunch

When you do business online, you find that many of the people who follow your business aren’t local. If you’re spending some time away from home, it’s a great chance to meet some of the people you wouldn’t normally see day-to-day. Graph Search is a great way to find them.

graph-search-for-business

Type “People who like [your company] who live near [the place you're visiting]” into Graph Search. This will find people you know and people you don’t who’ve said they like your business in a certain place. Inviting someone out to lunch or coffee can be a good way to develop a deeper connection.

Find photos

Try searching for “Photos taken at [your company]” if you’re a brick-and-mortar shop with a place listing on Facebook. If you’re a popular hangout, change it to “Photos in this month taken at [your company]“. That’s a new view of what’s happening at your company, and it might be a good chance to share something taken from the people who frequent your business (though you may want to ask permission first).

There’s one last thing – and this is a pretty big last thing. As with everything in social media, don’t be annoying, bothersome, or creepy. Don’t just fire off messages to everyone you see in a list; it’s not good to be known as “that company that always pesters me”. (That’s why people hate telemarketers.) Use social media to your advantage in creative ways that will benefit you, your current customers, and your potential customers. That’s the best way to be remembered.

Graph Search is rolling out to everyone soon, so start thinking about how you want to use it now!

Justin is one of the developers at Sephone. He's interested in user-driven design, social media, and web services. He also enjoys learning and exploring new ways for businesses and people to use the web.
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January 2, 2013

Every six months we go through the Google Analytics reports from a handful of our most popular sites across a number of industries in hopes of seeing patterns about web usage.

Why do this? As developers this is really handy info to know; it lets us judge what percentage of web users run different browsers. Over time it becomes more difficult to support older browsers, and we’ll focus our time on newer versions instead. It’s good news for us because newer browsers allow us to code sites in a way that allows more features and interactivity, and it’s a good thing for customers because it’s less time (and money) spent supporting outdated browsers that not many people use.

This year we broke the numbers down even farther to focus on mobile usage. Let’s take a look at what we found.

Sephone State of the Browser: December 2012

 

What’s amazing about this report is that combined Internet Explorer usage has dropped under 40% of total traffic. When we did our first report in the middle of 2008, Internet Explorer made up over 80% of the traffic we saw on the sites we sampled; with the growing popularity of browsers like Chrome and a larger number of people using Macs loaded with Safari, IE’s numbers continue to shrink. The increase in traffic from mobile devices using the Android browser and Mobile Safari on iOS also contributes to IE’s weaker numbers. As a reminder, we recommend that you use Chrome, Safari, or Firefox for the best experience on the web. They’re all free.

Speaking of mobile, this chart is pretty incredible:

Sephone State of the Browser - Mobile Usage: December 2012

Mobile usage on the sites we sampled has more than doubled within the last year alone. As of December 2012, about 19% of traffic to the five sites we sampled comes from a mobile device (phone or tablet). Mobile’s rate of increase continues to accelerate as well. We’ll be talking a lot about mobile in 2013.

Interested in some of our past data? Read our past State of the Browser reports.

The data above represent traffic during the month of December 2012 to five sites developed and maintained at Sephone. The graph shown above is a simple average of each of the five sites and does not represent the relative popularity of the five sites and the effects of that on the percentages.

Justin is one of the developers at Sephone. He's interested in user-driven design, social media, and web services. He also enjoys learning and exploring new ways for businesses and people to use the web.
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December 31, 2012

For better or worse, I have a reputation of being the geek in my family. Whenever a bunch of us get together – say, at a Christmas dinner – I usually end up being a part of a couple of conversations about the latest gadget or tech news story that’s made its way to CNN.

Over the past few years I’ve noticed more and more of these conversations have been about how difficult it is to use technology. Relatives have trouble setting up email on their phones or figuring out how to control who sees the stuff they put on Facebook. Sometimes I try to help and see that, yup, it really is tough to do what they’re trying to do. But I’ll admit, sometimes I say to myself, “How can they not understand that? It’s so simple!”

When that happens, I catch myself and take a few steps back. It’s simple for me to find something on Twitter or take a photo with my phone because I do it all the time. My relatives don’t. They work in banks, hospitals, and schools all day; tech isn’t their area of expertise.

We’ve talked a lot about looking at your business through your customer’s eyes here in the past. When you work in a field for a long time, it can be easy to forget that not everyone understands the ins and outs of whatever it is you do. Whether you’re blogging, using social media, or talking to potential customers face-to-face, sharing your knowledge is a great way to develop new relationships. Remember, though, to talk about it in a way that the people who don’t do what you do can understand.

Help your future customers learn and be more comfortable with your area of expertise. You may find they’ll start thinking of you when they have a question about it.

Justin is one of the developers at Sephone. He's interested in user-driven design, social media, and web services. He also enjoys learning and exploring new ways for businesses and people to use the web.
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December 13, 2012

Boxing glovesSometimes you can find new ways to innovate simply by reading news headlines.

Over the past couple of weeks there’s been a firestorm in the Twitterverse after a change in policy from Instagram, one of the most popular mobile apps for photo sharing. As you may recall, Instagram was acquired by Facebook earlier this year. For reasons that aren’t exactly clear yet, Facebook decided to change how Instagram photos show up on Twitter; instead of showing up right in the tweet itself, Twitter users now have to click the link to the photo to see it on its own instagram.com page. (Facebook’s version of the story is that they made the change either to provide a better experience for users, and pretty much everyone outside of Facebook thinks they’ll eventually put ads on those pages.)

What happened next was kind of interesting. Many tech and mainstream news outlets played the story with a bit of sensationalization, using headlines like “Instagram photos will no longer work on Twitter”. Users, many believing that they’d no longer be able to share their Instagram photos on Twitter (not true), panicked and started looking for other options.

In the wake of the story, Twitter announced that they’re releasing a new version of their mobile apps with a lot of Instagram-like functionality built-in. And yesterday Flickr announced a completely revamped version of their mobile app that also includes sharing, filters, and more, highlighting in a blog post that “your photos look gorgeous no matter where they are viewed, on or off Flickr”.

Here’s the thing: a relatively small change in policy from a photo sharing giant has caused what may be the next wave of innovation in that space. Twitter and Flickr listened to what users were saying, understood their frustrations, and did something to make their experience better.

What’s happening in your industry that your company could address? What frustrations do your customers have with your competition, and how can you provide some relief for them?

We see news of companies innovating every day. Will yours be next to make headlines and grab new customers?

Thanks to Kristin Wall for sharing the photo in this post with a Creative Commons license!

Justin is one of the developers at Sephone. He's interested in user-driven design, social media, and web services. He also enjoys learning and exploring new ways for businesses and people to use the web.
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