the sephone blog

In the world of the Web, tools known as WYSIWYGs are used to edit large or complex areas of content. A WYSIWYG – a What You See Is What You Get editor – is useful when you need to insert text formatting (like boldface or italics), links, pictures, or other types of special text into whatever you’re writing.

Every so often, though, you may find that a WYSIWYG editor doesn’t live up to its name, and some content from the editor may look different when you look at it on the site that you’re editing. We find that this happens most often when content is pasted into the editor from desktop editing programs like Microsoft Word.

Behind the scenes of your text: lost in translation

Underneath any document you make with a rich text editor (including Microsoft Word and online WYSIWYGs) is a markup language. The main duty of a markup language is to let the computer know how to display the text you write; it makes the computer able to understand the difference between 36-point text and words that are bold or blue.

But not all markup languages are the same. When a computer copies text from a program like Word into an online WYSIWYG, it does its best to play the role of translator between languages. Once in a while (especially when working with content with a lot of different formatting within it) it isn’t able to correctly figure out how to translate the text from one markup language to the other. Because online WYSIWYGs aren’t as complex as a program like Word, the online text may start to act funny as it finds formatting it doesn’t understand.

What can I do?

When copying text from a program like Word into an online WYSIWYG, we usually suggest two things: wiping and plain texting.

Style wiping (also known as “scrubbing” or “cleaning”) is the easiest way to clean your content of special formatting from external programs. Wipers usually have their own toolbar button (like one of the icons to the right) and will run through your text and remove any formatting the editor doesn’t understand. (Because of this, there is a chance you could lose some formatting in your text after wiping.) Wipers are usually only found in advanced WYSIWYGs that have a lot of formatting options.

The other option for pasting is to convert your text into plain text before pasting it into the online editor. To do this, paste the text into a program like Notepad. After you’ve pasted the text, select all of it and then copy it again. This middle step removes any special formatting and allows text to flow easily into the online editor.

Do you have any other tricks you’ve learned when pasting your content into online editors? Let us know!

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Welcome to the first of many datAvenger tips & tricks from the gals in the front office! This week we’ll be going over how to re-order and re-organize navigation points (for datAvenger users only).

Start by clicking on the Architecture tab at the top of your screen. Your pages are organized in a hierarchy. Pages at the top level of the hierarchy are called “Parent pages”, and those one level lower are called “Children pages” or “Child pages”.

Click on a page title to select it, then on the pencil to edit.

To move a page above or below another page at the same level in the hierarchy, use the dropdown next to “Order”. To change the current page’s parent page (the page one level higher in the hierarchy), you’ll first need to click on the plus sign next to “Advanced Information”.

A new section will appear with a dropdown menu called “Parent Page”. Any page can be a parent page. This dropdown contains a list of every page on your website. The page that you select will become the current page’s parent, meaning that the current page will be one level beneath it.

Once you have selected the new parent page, you might need to revisit the “Order” dropdown at the top of the screen if there are multiple “children” pages. When you are done, don’t forget to click on “Save Changes”!

Was this topic helpful to you? Do you have any questions? Feel free to leave us a comment!

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How can you keep up on everything these days? With the 24 hour news cycle, your business and personal life (what’s that?) all going full tilt, how do you keep on top of it all?

As a small business owner, the thought of even having to try to learn something new is just mind boggling. EVEN if it means that in the long run you know it is a time saver.

Well, enter a “feed reader.” Rather than go to individual web sites to see what is new about them, like foxnews.com, espn.com, maine.gov, blog.sephone.com, or whatever other sites you are interested in, what if those sites came to you in one location for you to look at there new content.

That’s exactly what a feed does. A “feed” is a way for a website, to get new information to you, without plugging up your email inbox or worse your computer with junkie software.

In your browser (that’s what you look at the Internet with, like Firefox, Internet Explorer, or Safari), have you ever seen that little orange icon that looks like the one to your right?

That little icon means that the website provides a feed for you. Sometimes you will see abbreviations like ATOM, RSS, or XML, don’t worry about what all of those mean. Sometimes the icon may even appear in your address bar, like it does for my browser.

See below:

Feeds are best delivered through a website that you log into, I prefer GOOGLE READER. It is what they call “web based” and it is FREE!! Enter your email address, put in a password and start grabbing information from sites you look at all ready. The reader just puts them all in one place so no more surfing, no more downloading .pdf’s, etc.

We would like you to subscribe to blog.sephone.com so you can look at our updates. AND we are not trying to sell you anything! Just as a Sephone client, as we learn, you can learn with us! Also the others, you won’t have to remember all the sites you like. The headlines are on your screen and you can manage them when you are able to catch up on the news!

Feeds are only going to grow and you can eliminate all those “newsletters” to your mailbox!

Below is a simple screencast of adding maine.gov news feed to my Google Reader.

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With the growing features of Google Maps and the interest it is generating, we have been asked “How to get added?”- Here are the instructions, straight from the mouth of Google!

We gather business information from numerous websites, Yellow Pages directories, and other sources to populate Google Maps search results. If you’d like to be included, you can easily enter your information into our online Local Business Center for free. Here’s how:

• Visit the Local Business Center.
• If you already have a Google Account, sign in with your email and password.
• If you don’t have a Google Account, click Sign up for an account now.
• Follow the instructions to create a listing.

Please remember these points:

• The street address you enter will be shown in the Google Maps search results.
• If you already have an AdWords login address and password, you can use it to log in to the Local Business Center.
• Once you’ve submitted your business information, you’ll need to verify the listing before it goes live. You can verify using a touch-tone phone, SMS, or a PIN that will be sent via regular mail to your business address. Once the listing is verified, your information will normally appear in our results within six weeks.
• You must be able to receive regular mail at your business address if you are unable to verify by phone or SMS. A post office box can be used to register. The address you enter in the Google Local Business Center will be the address to which your PIN mailer is sent, and it will also be the address displayed in Google Maps results.

Want to add more than 10 business locations? You’re welcome to submit your information as a bulk upload through the Local Business Center. For information on creating a bulk upload, please select ‘Upload a Data File’ in your Local Business Center account and then follow our bulk upload instructions.

• The Google Local Business Center is currently available only for businesses in the United States, Australia, Canada, France, Italy, Germany, Spain, Netherlands, the United Kingdom, China, and Japan.
• For information about adding your website to Google, please review the Webmaster Help Center.
• There’s no charge for Local Business Center listings. Google doesn’t accept payment to include listings or sites in our search results. However, we do offer locally-targeted advertising through our AdWords program. With AdWords, you can run your paid ads near our unpaid search results, and your ads will be clearly marked as sponsored advertising.

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One of the easy ways to change how your site appears in search engine results is to change the metadata for your site’s pages. Sephone’s content management systems (datAvenger and datAvenger lite) allow you to change this information for any page on your site.

There are three main pieces of metadata for every page: the title, the description, and the keywords.

The page’s title is what appears in your browser’s title bar when you visit the page, and it also appears as the default title if you create a bookmark for the site. In the search engine world, the page’s title is what appears as the link to your site in the search results.

The page’s description is a short summary of what visitors would find on the page. This is often the text that appears underneath the page’s title in search engine results pages.

The keywords are a set of comma-separated words that describe the content of the page. Keywords used to play a major role in where your site appeared within search engine results, but now search engines rarely (if ever) look at keywords when visiting a page.

Setting meta data in datAvenger

datAvenger 4 gives you complete control over sitewide and page-specific metadata. To change the metadata on any page, edit the page in the Architecture tab and then click on the + button next to “Metadata”. datAvenger automatically generates a page title for you, but you’re free to change this if you like. You can also add keywords and a description in this space.

You also have the ability to specify sitewide meta data for any pages that do not have page-specific meta information. In the Globals tab, click on the blue META tab. Here you can specify a default title or a sitewide title prefix or suffix. datAvenger will show you a live preview of how your title will appear as you change these fields. You’re also able to change default keywords or the default description in this section.

Unless you’ve been given meta data from an external service, you can leave the “Custom Tags” field blank. This field is for advanced users who receive HTML meta data tags, and it can cause your page to display incorrectly if it is not entered in the right way!

Setting meta data in datAvenger lite

datAvenger lite 3.5 gives you the ability to edit meta data for any of your pages. Click on the <M> button after selecting any page in the Content tab. You’ll then have the option to specify a title, keywords, or a description. Like in datAvenger, leave the “Custom” box empty unless you’ve been given HTML meta data tags to enter!

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