Social Media - sick of hearing about it or still don’t know what it is?
“Hmmmmm, click, click, click, hmmmmmm, click, click, click…” repeat. That is the sound of an over excited Marketing person in 2009.
Marketers have always had a tendency to jump on the bandwagon of some latest craze and pound it to death. I can say that because I am one to the core and with the advent of social media the buzz is louder and the clicking sound is that of a smoking keyboard or cell phone with all of “those people” talking to each other agreeing and singing the praises of the ideas that are exchanged between them.
Sound familiar? But are the Marketing people the only people “getting it?” Is this all a fad that will fade away like the Cabbage Patch Doll?
Being from Maine, Maine folks are known for not appreciating a lot of “fluff,” also we adapt to things that most need attending to, like shoveling the driveway, taking a friend to a doctor’s appointment, making sure the bills are being paid. IMPORTANT stuff.
Right now Social Media, just may not seem that important and it is okay to feel like that, but it is July (almost) and the snow shoveling is a few months away, make part of your summer reading articles in periodicals that can give you the quick info you really need to know!
First take a quick 3 minute look at this video.
Then here are 3 quick things to read that may help you make sense of it:
- Twitter a 140 character exchange between people from the mundane to the very important. This article is from the periodical “The Week.”
- Something from a “traditional” type media about Twitter is an article in Business Week and its effect on recent events in Iran, certainly one type of media did not change life in Iran, but the fact when used along with “the old fashioned way” of doing things it helps support what was all ready happening.
- Facebook isn’t necessarily only something your kids use to keep track of their friends whereabouts, it is really creating some unique opportunities for businesses to advertise to “specific” demographics at very reasonable costs. Business Week has an interesting article here.
We know you don’t have time for this.
We hear this all the time.
If you want to promote your business yourself and not pay for yellow page ads (which are becoming dinosaurs) and daily news papers, (depending on which one you read, readership has declined in some cases nearly 75%). How do you know someone, the RIGHT someone even sees your ad? Cash a bit tight these days? Think again about Social Media.
If you have a rainy day (which so far this summer, it seems like all we have had is rainy days), go to YouTube.COM and search for “How To” or use other keywords to learn about things you may have questions about. YouTube isn’t just a collection of senseless videos, there really are great things there - and if your business wants to produce something that you want the world to know about, here is your free way to promote it.
Also, looking for something to talk about with your nieces and nephews, or grandchildren? Ask them about their facebook page or about how they text to keep in touch with their friends. You may be surprised what you can learn and where you can learn it!

















In the world of the Web, tools known as WYSIWYGs are used to edit large or complex areas of content. A WYSIWYG – a What You See Is What You Get editor – is useful when you need to insert text formatting (like boldface or italics), links, pictures, or other types of special text into whatever you’re writing.
But not all markup languages are the same. When a computer copies text from a program like Word into an online WYSIWYG, it does its best to play the role of translator between languages. Once in a while (especially when working with content with a lot of different formatting within it) it isn’t able to correctly figure out how to translate the text from one markup language to the other. Because online WYSIWYGs aren’t as complex as a program like Word, the online text may start to act funny as it finds formatting it doesn’t understand.


Wipers usually have their own toolbar button (like one of the icons to the right) and will run through your text and remove any formatting the editor doesn’t understand. (Because of this, there is a chance you could lose some formatting in your text after wiping.) Wipers are usually only found in advanced WYSIWYGs that have a lot of formatting options.




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