the sephone blog

“Hmmmmm, click, click, click, hmmmmmm, click, click, click…” repeat.  That is the sound of an over excited Marketing person in 2009.

Marketers have always had a tendency to jump on the bandwagon of some latest craze and pound it to death.  I can say that because I am one to the core and with the advent of social media the buzz is louder and the clicking sound is that of a smoking keyboard or cell phone with all of “those people” talking to each other agreeing and singing the praises of the ideas that are exchanged between them.

Sound familiar?  But are the Marketing people the only people “getting it?”  Is this all a fad that will fade away like the Cabbage Patch Doll?

Being from Maine, Maine folks are known for not appreciating a lot of “fluff,” also we adapt to things that most need attending to, like shoveling the driveway, taking a friend to a doctor’s appointment, making sure the bills are being paid.  IMPORTANT stuff.

Right now Social Media, just may not seem that important and it is okay to feel like that, but it is July (almost) and the snow shoveling is a few months away, make part of your summer reading articles in periodicals that can give you the quick info you really need to know!

First take a quick 3 minute look at this video.

Then here are 3 quick things to read that may help you make sense of it:

1. Twitter a 140 character exchange between people from the mundane to the very important.  This article is from the periodical “The Week.”
2. Something  from a “traditional” type media about Twitter is an article in Business Week and its effect on recent events in Iran, certainly one type of media did not change life in Iran, but the fact when used along with “the old fashioned way” of doing things it helps support what was all ready happening.
3. Facebook isn’t necessarily only something your kids use to keep track of their friends whereabouts, it is really creating some unique opportunities for businesses to advertise to “specific” demographics at very reasonable costs.  Business Week has an interesting article here.

We know you don’t have time for this.
We hear this all the time.

If you want to promote your business yourself and not pay for yellow page ads (which are becoming dinosaurs) and daily news papers, (depending on which one you read, readership has declined in some cases nearly 75%).  How do you know someone, the RIGHT someone even sees your ad?  Cash a bit tight these days? Think again about Social Media.

If you have a rainy day (which so far this summer, it seems like all we have had is rainy days), go to YouTube.COM and search for “How To” or use other keywords to learn about things you may have questions about.  YouTube isn’t just a collection of senseless videos, there really are great things there - and if your business wants to produce something that you want the world to know about, here is your free way to promote it.

Also, looking for something to talk about with your nieces and nephews, or grandchildren?  Ask them about their facebook page or about how they text to keep in touch with their friends.  You may be surprised what you can learn and where you can learn it!

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What is RSS

RSS (Really Simple Syndication) is a way for web sites to relay their newly published content to you. It’s often used by blogs or news sites and very widely supported.  Rather than going to a website to view the content, the content is “pushed” to you.

Why would I use RSS

Instead of having to visit several websites to view their content, those same sites can just send their updates to you via RSS. This would enable you to just check one place for new information instead of going to numerous other sites.

It can help cut down on spam as well. With email, the sender decides if the recipient wants the message; with RSS, the recipient decides if they would like the information. Therefore little to no spam comes through RSS feeds.

How do I know if a site has a feed

In most browsers, an orange icon, similar to the one in this post will appear around the address bar.  By clicking on it, you can see the feed.  Sometimes you will see a link on a site called “RSS” or “feeds” as well.

How do I use RSS

You are going to need a feed reader. The feed reader is an application that subscribes you to the updates.  This application wiill pull RSS feed data into one place for you to view.  We can write volumes about the numerous applications, but we are going to stick to the basics.

Web Browser Based

A web browser based feed reader is one that you use with your web browser. Your web browser is what you view the internet with, like internet explorer, firefox or safari.   With your browser you go to the feed reader site, login, and it will show you your feeds’ content.  Here are a list of popular feedreaders.

• Google Reader
• Blog Lines
• My Yahoo!
• News Gator

Most of these are easy to setup and use.  Plus they can be used for any computer that has internet access.  The rest of these need to be linked to a single computer.  If you don’t know which one of the below feed readers to use, try one of these.  I personally use google reader.

Vista Based

Windows Vista has it’s own way of dealing with RSS feeds.  Here are the basic steps.

1. Open Internet Explorer by clicking the Start button and then clicking Internet Explorer.
2. Go to the website that has the feed you want to subscribe to.
3. Click on the feed button
4. Click Subscribe to this Feed.
5. Type a name for the feed and select the folder to create the feed in.
6. Click Subscribe.

Once you are subscribed it will show in your internet explorer.  You can now add the feed to your vista sidebar or to your windows mail program.

Outlook

Inside of Microsoft Office, Outlook provides RSS functionality.  If you have outlook installed, by clicking on the feed icon in the address bar, Outlook will subscribe to automatically.

Thunderbird

If you have Thunderbird installed, it makes a great feed reader.

1. Go to the “File” menu and select “New -> Account”. Alternatively, you can go to the “Tools” menu and select “Account Settings”, and click on the “Add Account” button.
2. In the dialog box that pops up, select “RSS News & Blogs” and press the “Next” button.
3. Enter an account name, press the “Next” button, and finally press the “Finish” button. This new account will now appear in the folders pane in the main Thunderbird window.
4. Right-click on the account name in the folders pane and select “Manage Subscriptions”.
5. Click on the account name in the folders pane, and then click on the “Manage Subscriptions” link in the main Thunderbird window
6. Go to “Tools -> Account Settings”, click on the account name in the left-hand pane, and then click the “Manage Subscriptions” button.
7. click the “Add” button
8. enter the URL for the feed into the box
9. click “OK”

Apple Mail

1. Choose File > Add RSS Feeds or click the Add (+) button at the bottom of the sidebar, and then choose Add RSS Feeds.
2. Browse and select a feed you’ve bookmarked in Safari, or enter or paste the URL of a new feed. To search feeds you’ve bookmarked in Safari, start typing in the search field. To select from a list of bookmarked feeds, Shift-click to select feeds that are next to each other in the list; Command-click to select feeds that are not next to one another.
3. If you want RSS feeds to be included in your Inbox, click “Show in Inbox.”
4. Click Add

What are some feeds I can start with

• Sephone Blog
• Maine.gov has dozens of feeds
• WABI TV-5 Central Maine news

Nearly all blogs and news organizations have RSS feeds as well.

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So let’s face it, that isn’t exactly what John F. Kennedy said on that cold day in January during his inaugural speech, but it is the season and we couldn’t resist to take advantage of a compelling statement and adapt it to today’s digital age.

More and more when you call companies you get hung up in voice mail someplace only to find if you DO get to a HUMAN, often it is not the HUMAN you were looking for.  When you send an email to a company you get an “auto response”  that reads “Thank you for…” again no HUMAN.

How does that make you feel?  Does it make you feel like anyone cares if you spend your hard earned money to do business with that particular company?

Or if you ARE getting a HUMAN, are THEY telling YOU what the rules are in order to do business with them?

Especially when I am “out of my element” and not in my area of expertise, I feel very uneasy without SOME sort of personal contact.  I like to know I can trust the person and the company I am dealing with. I also like to know that this HUMAN listens to what I need and I am not getting talked down to, because they are smarter than me.  They may be smarter than me, but I have the money, right?

With Sephone being located in Bangor, Maine, we have a clientele of what is categorized as small business.  Even though our market reaches nationally we still work with primarily small to medium-sized businesses. Many of our customers don’t have dedicated IT personnel and even those that do, these folks are stretched thin.  Our customers come to us for our expertise in web design, hosting questions or online applications that allow them to work more efficiently as well as to save money.

This is not a process that can be handled by a website with an “auto-responder”, a voice mail tree, or a form that you fill out that has fields determined by a faceless company that never has actually listened to learn which problems you are trying to solve and what priority they may be in.

We are just like you. HUMANS. And we don’t tell you how it is, we ask you what your goals are and together we work through a process to get there.  Sometimes being a bit on the “geeky” side we don’t always understand things the way you say them. Sometimes we have to ask questions again, we want to make sure we are all on the same page.

That is not to say we don’t use automation, obviously we are in the web business and we use the tools that we build as well as reach out to those services that we don’t build when that makes sense.

Blogging is a way that we try to leverage “community intelligence” to solve a problem, get answers or just plain learn.  And this is a way that the world is going when it comes to Customer Service.  The Sephone Blog (where you are now reading this), is to share information with you, when it is convenient for you to view it.  Have a question about an application, datAvenger or SPAM, you may find it here in the blog.  If you DON’T see it here, please let us know as we are always working to give you the tools you need, when you need them.  (For me I need them at 3am and I am trying to update something!)  Email me personally at kelly.cotaux@sephone.com

Blogging maybe something that may make sense for your company, Blogs are FREE to set up and are very easy to use, let us know if we can help you with one that can help you give more accessible customer service to your customers.  I have a couple I read often that talk about customer service and how to effectively use the tools that are being used.  I liked this one at first because it is called The Church of the Customer!  The amusing title grabbed my attention and the content of the blog keeps me coming back.  Another blogger I like is Guy Kawasaki, his blog title, “How to Change the World” also has some good reading. Here is a post on his views on blogging and Customer Service. I also have a blog called Techno-Trapped In My 40’s that focuses on dealing with today’s technology with a 46 year old brain!

Please never think for one minute that any of the tools that we use are instead of great HUMAN TO HUMAN customer service, or that we think we are smarter than you.  We are in this together.  Thank you for trusting  us, because this IS what we do to support you so you can concentrate on your core competency and together we can help you meet your goals.

If any of these online solutions frustrate you, pick up the phone and we will answer it.

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Getting the most bang for your buck is the goal of almost every expenditure that a person or company makes. Web development is no different. One of the keys in working with a development firm is communications. Properly relaying ideas back and forth is very important. Nearly all of the tips below involve some form of communication.

Have a clear idea with distinguishable goals

This means, more or less, knowing what you what. You don’t have to have everything spelled right out, but you should be able to, in a few sentences, say exactly what your project goals are. When thinking about project goals, always think about the end result.

Think about what you want your site/application to do when it’s done. Try to relay the idea of how this helps your business to your developer as well; this may help them have a better understanding of what you want.

Example goals:

1. ‘Our website should list all of our dealers and be searchable by state,’
2. ‘We need to be able to schedule appointments with our clients and collect this information from them,’ or
3. ‘Our web application should track all of our customer inquiries.’

Feedback goes both ways…

Throughout the course of the project, the development team may have questions for you. Be as responsive, informative, and decisive as you can be. This will help the developers know what you want and will allow them to work as effectively as possible. Continually starting and stopping on a project makes it more difficult for developers to stay focused. Be prepared for their feedback as well. Most projects have several check-ups or milestones along the way with decisions to be made before you can move on to the next step.

Ask questions

Don’t be afraid to ask plenty of questions. You should understand what your developer is doing and why. That way, when a development company has a question, you will better understand why they are asking and the context of what they are asking. If you don’t understand what your development company is asking you, then ask them for more detail, so you can make an informed decision. Asking questions and discussing them also helps ensure that everybody is on the same page.

Let developers develop

A lot of times your web development company might have some ideas you hadn’t thought of.  Just like you have experience doing what your business does, web developers work on a lot of sites and might suggest some things they think will make your project better. Clearly communicate the end goals and anything that is crucial for your site to do, and let your development team work out the nuts and bolts of your site/application.  When you see a development version of the site, again, give feedback and ask any questions you have.

Keep it simple

When in doubt, always err on the side of simple. New ideas or features can always be acted upon later. It’s harder to fix a project that is hard to use, out of scope, over time, and over budget, then it is break up a project into several phases. Almost always, it’s better to have half the features fully implemented, than all of the features half-implemented.

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When Sephone started about 8 years ago, a “good” or a “well designed” website was about as subjective as if you got a Christmas gift from your mother-in-law and when you reluctantly wore it, people said, “WOW! That looks great on you - you look great in purple!” After several people mention it throughout the day, you realize, “Why have I hated purple all these years?”

What YOU think works and what YOUR customer thinks works could be vastly different. So take the guess work out of it and learn how people behave on your website. Let the numbers tell you what changes to make, or what promotions/ads make people want to know more about you.

If you do not have a way to measure your traffic on your website, (this is NOT a counter,) but a real tool that helps you understand what folks are doing: How long they are on your site, where they come from, where they go to within your site, what words they use to search for you.

Then get on the phone and ask your web designer, “Hey, can I get Google Analytics?”

Google Analytics by no means is the ONLY web traffic analysis tool, but here at Sephone we LOVE Google Analytics. Click here for an audio/video tour that is very helpful!

Here are 4 reasons why we love it:

1. It is FREE to use and unlike lots of other FREE things, this is worth something! It gives you all kinds of information and explanations to what things mean at a simple mouse-over or click. It is web based and you can access it from anywhere.
2. No software to install on your own computer, just a user name and password to remember.
3. It is very easy to install on a website, web developers can do it easily and if you are their customer, shouldn’t charge you to do it. Many folks can figure out how to do it themselves.
4. HEY! It IS GOOGLE!

Google Analytics, isn’t just pretty charts and cool flash maps, it is about showing trends as well as spikes in traffic. If you have a seasonal business, your traffic numbers may be different from someone else’s. For example a white water rafting company should experience a different monthly trend in traffic than a wreath company.

It helps in planning your web marketing campaign as well as your print campaigns - or what changes you should make to the organization of your site or the keywords people use to find you. The money you spend (especially these days), needs to be measured by results and we say, if you need measurements, then it has to be Google Analytics!

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You may have just seen an email that was from barracuda_notice@ sephone.com recently.  If so, you are probably wondering what it is.

If you are, well let me share.

Sephone knows that SPAM is the number #1 P.I.T.A.* of all e-mail users.  SPAM stinks.

As a means to fight SPAM, Sephone acquired SPAM Firewalls from Barracuda Networks-  Customers wishing to enhance their SPAM filters from the included services with all our hosting packages are able to subscribe.  There is a small monthly fee per account.
Call or email us support @ Sephone.com for more details.

The service was initiated in early 2008 for a small test group and over the last several months we have been adding new subscribers as they inquire on how they can improve their SPAM filters.  Until now, we have been providing the services to help train the filters- BUT NOW-  all subscribers to the barracuda can have access to their own quarantine lists.

Every day you will get an notice from barracuda_notice@ sephone.com IF you have anything in quarantine.  From the email you can go directly to the account and manage your queue.

• So if you dont get that important email you have been expecting-  login to your quarantine account and see if the message is in there.
• If it is, then mark it as “Not SPAM” and let it be delivered.
• If you see mail in there that is “unknown” , take a few minutes; look at it, if it is SPAM, mark it as such, if it is marked as SPAM and you want it delivered, mark it “WhiteList” Or NotSpam and now when ever email is received- from that sender-  the Barracuda will let it thru instead of quarantining it.  This is also “Training”.

Sephone is pleased to offer this service to help rid you of SPAM.

To learn more about fighting SPAM or to subscribe to this service contact us at support@sephone. com.
To learn more about Barracuda Networks, visit http://www.barracudanetworks.com

Fees are for each email account that you wish to be protected.  Aliases are included.  Additional Domains and associated email accounts are extra.  A small set up fee may apply depending on the number of domains and accounts to be included.

*P.I.T.A = Pain in the A$$   

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In the world of the Web, tools known as WYSIWYGs are used to edit large or complex areas of content. A WYSIWYG – a What You See Is What You Get editor – is useful when you need to insert text formatting (like boldface or italics), links, pictures, or other types of special text into whatever you’re writing.

Every so often, though, you may find that a WYSIWYG editor doesn’t live up to its name, and some content from the editor may look different when you look at it on the site that you’re editing. We find that this happens most often when content is pasted into the editor from desktop editing programs like Microsoft Word.

Behind the scenes of your text: lost in translation

Underneath any document you make with a rich text editor (including Microsoft Word and online WYSIWYGs) is a markup language. The main duty of a markup language is to let the computer know how to display the text you write; it makes the computer able to understand the difference between 36-point text and words that are bold or blue.

But not all markup languages are the same. When a computer copies text from a program like Word into an online WYSIWYG, it does its best to play the role of translator between languages. Once in a while (especially when working with content with a lot of different formatting within it) it isn’t able to correctly figure out how to translate the text from one markup language to the other. Because online WYSIWYGs aren’t as complex as a program like Word, the online text may start to act funny as it finds formatting it doesn’t understand.

What can I do?

When copying text from a program like Word into an online WYSIWYG, we usually suggest two things: wiping and plain texting.

Style wiping (also known as “scrubbing” or “cleaning”) is the easiest way to clean your content of special formatting from external programs. Wipers usually have their own toolbar button (like one of the icons to the right) and will run through your text and remove any formatting the editor doesn’t understand. (Because of this, there is a chance you could lose some formatting in your text after wiping.) Wipers are usually only found in advanced WYSIWYGs that have a lot of formatting options.

The other option for pasting is to convert your text into plain text before pasting it into the online editor. To do this, paste the text into a program like Notepad. After you’ve pasted the text, select all of it and then copy it again. This middle step removes any special formatting and allows text to flow easily into the online editor.

Do you have any other tricks you’ve learned when pasting your content into online editors? Let us know!

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Welcome to the first of many datAvenger tips & tricks from the gals in the front office! This week we’ll be going over how to re-order and re-organize navigation points (for datAvenger users only).

Start by clicking on the Architecture tab at the top of your screen. Your pages are organized in a hierarchy. Pages at the top level of the hierarchy are called “Parent pages”, and those one level lower are called “Children pages” or “Child pages”.

Click on a page title to select it, then on the pencil to edit.

To move a page above or below another page at the same level in the hierarchy, use the dropdown next to “Order”. To change the current page’s parent page (the page one level higher in the hierarchy), you’ll first need to click on the plus sign next to “Advanced Information”.

A new section will appear with a dropdown menu called “Parent Page”. Any page can be a parent page. This dropdown contains a list of every page on your website. The page that you select will become the current page’s parent, meaning that the current page will be one level beneath it.

Once you have selected the new parent page, you might need to revisit the “Order” dropdown at the top of the screen if there are multiple “children” pages. When you are done, don’t forget to click on “Save Changes”!

Was this topic helpful to you? Do you have any questions? Feel free to leave us a comment!

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How can you keep up on everything these days? With the 24 hour news cycle, your business and personal life (what’s that?) all going full tilt, how do you keep on top of it all?

As a small business owner, the thought of even having to try to learn something new is just mind boggling. EVEN if it means that in the long run you know it is a time saver.

Well, enter a “feed reader.” Rather than go to individual web sites to see what is new about them, like foxnews.com, espn.com, maine.gov, blog.sephone.com, or whatever other sites you are interested in, what if those sites came to you in one location for you to look at there new content.

That’s exactly what a feed does. A “feed” is a way for a website, to get new information to you, without plugging up your email inbox or worse your computer with junkie software.

In your browser (that’s what you look at the Internet with, like Firefox, Internet Explorer, or Safari), have you ever seen that little orange icon that looks like the one to your right?

That little icon means that the website provides a feed for you. Sometimes you will see abbreviations like ATOM, RSS, or XML, don’t worry about what all of those mean. Sometimes the icon may even appear in your address bar, like it does for my browser.

See below:

Feeds are best delivered through a website that you log into, I prefer GOOGLE READER. It is what they call “web based” and it is FREE!! Enter your email address, put in a password and start grabbing information from sites you look at all ready. The reader just puts them all in one place so no more surfing, no more downloading .pdf’s, etc.

We would like you to subscribe to blog.sephone.com so you can look at our updates. AND we are not trying to sell you anything! Just as a Sephone client, as we learn, you can learn with us! Also the others, you won’t have to remember all the sites you like. The headlines are on your screen and you can manage them when you are able to catch up on the news!

Feeds are only going to grow and you can eliminate all those “newsletters” to your mailbox!

Below is a simple screencast of adding maine.gov news feed to my Google Reader.

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With the growing features of Google Maps and the interest it is generating, we have been asked “How to get added?”- Here are the instructions, straight from the mouth of Google!

We gather business information from numerous websites, Yellow Pages directories, and other sources to populate Google Maps search results. If you’d like to be included, you can easily enter your information into our online Local Business Center for free. Here’s how:

• Visit the Local Business Center.
• If you already have a Google Account, sign in with your email and password.
• If you don’t have a Google Account, click Sign up for an account now.
• Follow the instructions to create a listing.

Please remember these points:

• The street address you enter will be shown in the Google Maps search results.
• If you already have an AdWords login address and password, you can use it to log in to the Local Business Center.
• Once you’ve submitted your business information, you’ll need to verify the listing before it goes live. You can verify using a touch-tone phone, SMS, or a PIN that will be sent via regular mail to your business address. Once the listing is verified, your information will normally appear in our results within six weeks.
• You must be able to receive regular mail at your business address if you are unable to verify by phone or SMS. A post office box can be used to register. The address you enter in the Google Local Business Center will be the address to which your PIN mailer is sent, and it will also be the address displayed in Google Maps results.

Want to add more than 10 business locations? You’re welcome to submit your information as a bulk upload through the Local Business Center. For information on creating a bulk upload, please select ‘Upload a Data File’ in your Local Business Center account and then follow our bulk upload instructions.

• The Google Local Business Center is currently available only for businesses in the United States, Australia, Canada, France, Italy, Germany, Spain, Netherlands, the United Kingdom, China, and Japan.
• For information about adding your website to Google, please review the Webmaster Help Center.
• There’s no charge for Local Business Center listings. Google doesn’t accept payment to include listings or sites in our search results. However, we do offer locally-targeted advertising through our AdWords program. With AdWords, you can run your paid ads near our unpaid search results, and your ads will be clearly marked as sponsored advertising.

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