Marketing

SEO, directories, and more – here’s how to make sure you’re found online.

Email Verification: Spam, Self-Signing, and Security

June 9, 2017

Here at Sephone, we’ll occasionally get inquiries concerning email safety and security. These can range from topics like “Should I trust this suspicious-looking email?” to “Why is all my mail getting marked as spam?” In today’s blog post, I’d like to begin tackling some of these issues in-depth. I’ll do so by starting with the topic of Email Verification.

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Gary is a team member at Sephone, helping to design, build and maintain websites. He is also a web design student at the New England School of Communications of Husson University.

3 ways to ramp up your Twitter account

March 26, 2017

TwitterDon’t Tweet? If you haven’t created a twitter handle – do it.  Forgo the “auto prompt” guidance that Twitter gives you to following  a bunch of celebrities. Make sure you have a consistent profile of your business – perhaps something you pulled from your website.  The Avatar can be a logo or a photo representation of your business. Then go hunting,  follow your fellow business owners, follow your kids, follow their school, follow your town and city if they have account.  AND definitely – FOLLOW your media.

Maybe you do Tweet but haven’t in a while, consider getting back to basics:

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Kelly's been known as the Marketing Maven since before the term was hip. (That means she's old.) As a natural Community Builder, she loves to get people together, bring resources to the table and solve problems!

Showcasing Your Work

February 3, 2017

Sephone PortfolioBeing a company that provides a custom solution to each of it’s clients unique needs and wants it’s difficult for us to hand you your custom solution to test drive. In this instance, the website isn’t built yet. Unlike purchasing an automobile, which is already built, you have the opportunity to test drive it and evaluate it before committing to the purchase.

That is why we have a portfolio showcasing a sample of our work from a wide array of our clients. This will provide you with a sense of our capabilities and quality of work. On our portfolio you can click on any one of the images and view additional screen shots. Some projects may even have a video or additional information. You can visit the websites and download the apps and interact with them.

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John is a designer at Sephone.

It’s profile time-making a resolution you can keep!

January 6, 2017

I have the traditional New Year’s Resolutions like everyone else.  Do I keep them?  Seldom. Most of the time it is because I make them too specific and unrealistic, to begin with.  But if one of your resolutions this year is to become more organized, then consider adding an online component to your “tidying up.”  Let’s look at a couple areas:

Personal Brand

Individuals don’t necessarily need to be looking for a new job to have a LinkedIn account. (I know LinkedIn makes me a little crazy too).  Companies that want to do business with you and yours (especially larger ones), are interested in knowing about the backgrounds and skills of the contact people and principles that they are considering.  With one look at your LinkedIn Profile, what do they see?  Incomplete? Your current company and position not listed?  Not updated for 5 years?  No profile photo?

This is networking here, discrete looks at your profiles go undetected for follow-up opportunities or offers of assistance to your new client with a connection of yours…completely missed.

Your Company

Over the years we have written several articles in this blog about managing online profiles/business listings.  The last one I wrote is here and gives the nuts and bolts on how a company may manage that process.  It is critical that there is access to these accounts, has the person that set them up left the company?  Have you changed computer systems that “stored” the passwords?

An annual check-up of these things takes effort, the effort to not do it is far more time consuming and often damage control. This is a business who’s brand you have worked so hard to build.  It may feel invisible because it is online but it is very visible to those looking at the business from the outside – your potential client, existing client or the news media with a new reporter.

Resolution for 2017?

  • Make the time.
  • Do it this week.

 

 

 

 

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Kelly's been known as the Marketing Maven since before the term was hip. (That means she's old.) As a natural Community Builder, she loves to get people together, bring resources to the table and solve problems!

Beauty is only “Skin” Deep

October 21, 2016

This Goes For Websites too!

Brady’s last post about eCommerce websites and the holidays approaching, inspired me to write this post:

Business owners want their company website to look beautiful, maybe have a lot of “glitz” and functionality.  But Google isn’t always that impressed.

Each year, Google changes up their algorithm 500-600 times.  Some changes are small and others aren’t so small. Some have big consequences.  Business owners are running their businesses and don’t always notice, they may see their website as a beautiful, shiny thing. They love it, it is like a child. read more

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Kelly's been known as the Marketing Maven since before the term was hip. (That means she's old.) As a natural Community Builder, she loves to get people together, bring resources to the table and solve problems!

Why FREE isn’t REALLY free

August 9, 2016

How FREE services can quickly add up

Sometimes people ask why they should pay for a company like Sephone to build, host, and maintain their website when there are so many free alternatives-like a site builder tool or WordPress. Today, I want to explain why a “free” service can quickly add up to hundreds or even thousands and why paying upfront for a professionally built website from a company you know, can save you in both the short and long term.

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Hidden Facebook Features

August 5, 2016

Tools are great – never have I pondered the contents of my workbench without a smile on my face. Perhaps I’m utilitarian. Nevertheless, having a feature-rich device or platform that can be leveraged to ease the flow of work is certainly helpful. Perhaps even better than tools themselves are their unintended, or even hidden, functions. Recently I was trying to solve a problem with a post that was made to Facebook, and discovered one such hidden function. This spurred in me a desire to compile a list of my favorite lesser-known Facebook features – things that are great for everyday users and marketers alike. read more

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Gary is a team member at Sephone, helping to design, build and maintain websites. He is also a web design student at the New England School of Communications of Husson University.

Why you should consider updating your website in 2016

August 2, 2016

A lot of people ask us why having a modern website is important. Many of these people are local business owners who simply don’t understand why they should spend more money on a new site when they already have an existing site. Today, we will look at some of the reasons a modern website is a critical piece of any modern business and what you are missing out on by not having one. read more