Being a company that provides a custom solution to each of it’s clients unique needs and wants it’s difficult for us to hand you your custom solution to test drive. In this instance, the website isn’t built yet. Unlike purchasing an automobile, which is already built, you have the opportunity to test drive it and evaluate it before committing to the purchase.
That is why we have a portfolio showcasing a sample of our work from a wide array of our clients. This will provide you with a sense of our capabilities and quality of work. On our portfolio you can click on any one of the images and view additional screen shots. Some projects may even have a video or additional information. You can visit the websites and download the apps and interact with them.
John is a designer at Sephone.
This Goes For Websites too!
Brady’s last post about eCommerce websites and the holidays approaching, inspired me to write this post:
Business owners want their company website to look beautiful, maybe have a lot of “glitz” and functionality. But Google isn’t always that impressed.
Each year, Google changes up their algorithm 500-600 times. Some changes are small and others aren’t so small. Some have big consequences. Business owners are running their businesses and don’t always notice, they may see their website as a beautiful, shiny thing. They love it, it is like a child. read more
Kelly's been known as the Marketing Maven since before the term was hip. (That means she's old.) As a natural Community Builder, she loves to get people together, bring resources to the table and solve problems!
How FREE services can quickly add up
Sometimes people ask why they should pay for a company like Sephone to build, host, and maintain their website when there are so many free alternatives-like a site builder tool or WordPress. Today, I want to explain why a “free” service can quickly add up to hundreds or even thousands and why paying upfront for a professionally built website from a company you know, can save you in both the short and long term.
A lot of people ask us why having a modern website is important. Many of these people are local business owners who simply don’t understand why they should spend more money on a new site when they already have an existing site. Today, we will look at some of the reasons a modern website is a critical piece of any modern business and what you are missing out on by not having one. read more
Let’s talk design for a moment.
I’m not talking here about visual design here (that comes after), I am talking about goal-oriented design. In the world of marketing, it is important to have a clearly defined goal that you can measure against. Maybe your goal is to get people to sign up for a newsletter. Maybe it’s to get people to make a purchase. Whatever your goal is, it is important to know and understand it.
By approaching design this way, you are able to craft a website that is designed around your goals. Far too many websites are generalistic, having lots of information and no clear call to action. If you don’t define what you want your users to do, your design won’t be as strong as it could be.
Not all goals are tangible…
…that is ok! For example, you may have a feeling you want to convey to a visitor to your site. Perhaps it’s a combination: You want users to click a button, and also feel good about doing so. As long as you have some idea in mind for the desired outcome, we can work with you to come solidify that idea into something tangible and measurable.
It is important that goals can be measured, because this lets you can check to see if the desired actions are being taken, as well as having a concrete way to show the return on your investment.
Talking to Clients
When we talk to clients, being able to agree on a goal, or set of desired actions for visitors of your site to take, lets us deliver incredibly robust purpose built sites engineered from the ground up to make that goal a reality. By having a clear goal, every other element can be built to support it, from your visuals to your sales copy.
With the announcement that Verizon is buying Yahoo! for $4.8 billion, I thought it might be a good time to briefly explore the tech giant’s history. From Stanford, through the dot-com bubble, and to the most recent CEO Marissa Mayer’s revamp of the company, Yahoo! has seen some changes – some good, some bad.
Gary is a team member at Sephone, helping to design, build and maintain websites. He is also a web design student at the New England School of Communications of Husson University.