Marketing

SEO, directories, and more – here’s how to make sure you’re found online.

3 ways to ramp up your Twitter account

March 26, 2017

Don’t Tweet? If you haven’t created a twitter handle – do it.  Forgo the “auto prompt” guidance that Twitter gives you to following  a bunch of celebrities. Make sure you have a consistent profile of your business – perhaps something you pulled from your website.  The Avatar can be a logo or a

Twitterphoto representation of your business. Then go hunting,  follow your fellow business owners, follow your kids, follow their school, follow your town and city if they have account.  AND definitely – FOLLOW your media.

Maybe you do Tweet but haven’t in a while, consider getting back to basics:

1.  The New Press Room uses Twitter

Media has downsized so much, often a reporter may go from one stop to another without even going back to the studio/newsroom.  There are not enough reporters to go around and this is your businesses way to connect with them.  Around these parts, we have new reporters all the time.  Take advantage of it.  See them on the TV find out their Twitter handle and send them a @ message (Direct Messages may feel creepy), welcome them to town.  Tell them abut the best pizza restaurant, good place to get their oil changed or coffee spot or gym.  Welcome them to town!  As a business owner, you do that all the time, just try using Twitter to do it. 

2.  Connect on Twitter

Build your connections!  Having a twitter account without connections is like shouting into a canyon – nobody knows where you are!  The whole point of Twitter is to interact with people.  Learn about them and tell them about you.  Pass on your favorite ice-cream stand opening for the season. Doesn’t everyone love ice cream?  If you are feeling really adventurous, take a photo at the event and upload it to your Twitter feed.  But that is only if you are feeling adventurous.

3.  Retweet  “RT”

Retweeting is a great way to connect with someone you may not know.  Also, you are probably following some brilliant and creative people and things from people you like.  If the Chamber of Commerce or one of your fellow businesses is doing something interesting and fun- “RT” it,  Simple.  You can also put a little of your own thoughts before the RT.  

Don’t forget the old way of doing things but trying something new that the media uses themselves is a great way to get your coverage.  Faxing and emailing press releases is OK but runs the risk of being in a SPAM folder or at the bottom and getting lost.

If everyone’s head is bowed and looking at their cell phones they may as well be seeing YOU!

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Kelly's been known as the Marketing Maven since before the term was hip. (That means she's old.) As a natural Community Builder, she loves to get people together, bring resources to the table and solve problems!

Showcasing Your Work

February 3, 2017

Sephone PortfolioBeing a company that provides a custom solution to each of it’s clients unique needs and wants it’s difficult for us to hand you your custom solution to test drive. In this instance, the website isn’t built yet. Unlike purchasing an automobile, which is already built, you have the opportunity to test drive it and evaluate it before committing to the purchase.

That is why we have a portfolio showcasing a sample of our work from a wide array of our clients. This will provide you with a sense of our capabilities and quality of work. On our portfolio you can click on any one of the images and view additional screen shots. Some projects may even have a video or additional information. You can visit the websites and download the apps and interact with them.

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John is a designer at Sephone.

It’s profile time-making a resolution you can keep!

January 6, 2017

I have the traditional New Year’s Resolutions like everyone else.  Do I keep them?  Seldom. Most of the time it is because I make them too specific and unrealistic, to begin with.  But if one of your resolutions this year is to become more organized, then consider adding an online component to your “tidying up.”  Let’s look at a couple areas:

Personal Brand

Individuals don’t necessarily need to be looking for a new job to have a LinkedIn account. (I know LinkedIn makes me a little crazy too).  Companies that want to do business with you and yours (especially larger ones), are interested in knowing about the backgrounds and skills of the contact people and principles that they are considering.  With one look at your LinkedIn Profile, what do they see?  Incomplete? Your current company and position not listed?  Not updated for 5 years?  No profile photo?

This is networking here, discrete looks at your profiles go undetected for follow-up opportunities or offers of assistance to your new client with a connection of yours…completely missed.

Your Company

Over the years we have written several articles in this blog about managing online profiles/business listings.  The last one I wrote is here and gives the nuts and bolts on how a company may manage that process.  It is critical that there is access to these accounts, has the person that set them up left the company?  Have you changed computer systems that “stored” the passwords?

An annual check-up of these things takes effort, the effort to not do it is far more time consuming and often damage control. This is a business who’s brand you have worked so hard to build.  It may feel invisible because it is online but it is very visible to those looking at the business from the outside – your potential client, existing client or the news media with a new reporter.

Resolution for 2017?

  • Make the time.
  • Do it this week.

 

 

 

 

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Kelly's been known as the Marketing Maven since before the term was hip. (That means she's old.) As a natural Community Builder, she loves to get people together, bring resources to the table and solve problems!

Beauty is only “Skin” Deep

October 21, 2016

This Goes For Websites too!

Brady’s last post about eCommerce websites and the holidays approaching, inspired me to write this post:

Business owners want their company website to look beautiful, maybe have a lot of “glitz” and functionality.  But Google isn’t always that impressed.

Each year, Google changes up their algorithm 500-600 times.  Some changes are small and others aren’t so small. Some have big consequences.  Business owners are running their businesses and don’t always notice, they may see their website as a beautiful, shiny thing. They love it, it is like a child. read more

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Kelly's been known as the Marketing Maven since before the term was hip. (That means she's old.) As a natural Community Builder, she loves to get people together, bring resources to the table and solve problems!

Why FREE isn’t REALLY free

August 9, 2016

How FREE services can quickly add up

Sometimes people ask why they should pay for a company like Sephone to build, host, and maintain their website when there are so many free alternatives-like a site builder tool or WordPress. Today, I want to explain why a “free” service can quickly add up to hundreds or even thousands and why paying upfront for a professionally built website from a company you know, can save you in both the short and long term.

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Hidden Facebook Features

August 5, 2016

Tools are great – never have I pondered the contents of my workbench without a smile on my face. Perhaps I’m utilitarian. Nevertheless, having a feature-rich device or platform that can be leveraged to ease the flow of work is certainly helpful. Perhaps even better than tools themselves are their unintended, or even hidden, functions. Recently I was trying to solve a problem with a post that was made to Facebook, and discovered one such hidden function. This spurred in me a desire to compile a list of my favorite lesser-known Facebook features – things that are great for everyday users and marketers alike. read more

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Gary is a team member at Sephone, helping to design, build and maintain websites. He is also a web design student at the New England School of Communications of Husson University.

Why you should consider updating your website in 2016

August 2, 2016

A lot of people ask us why having a modern website is important. Many of these people are local business owners who simply don’t understand why they should spend more money on a new site when they already have an existing site. Today, we will look at some of the reasons a modern website is a critical piece of any modern business and what you are missing out on by not having one. read more

The Importance of Goal-Oriented Design

July 27, 2016

Let’s talk design for a moment.

I’m not talking here about visual design here (that comes after), I am talking about goal-oriented design. In the world of marketing, it is important to have a clearly defined goal that you can measure against. Maybe your goal is to get people to sign up for a newsletter. Maybe it’s to get people to make a purchase. Whatever your goal is, it is important to know and understand it.

By approaching design this way, you are able to craft a website that is designed around your goals. Far too many websites are generalistic, having lots of information and no clear call to action. If you don’t define what you want your users to do, your design won’t be as strong as it could be.

Not all goals are tangible…

…that is ok! For example, you may have a feeling you want to convey to a visitor to your site. Perhaps it’s a combination: You want users to click a button, and also feel good about doing so. As long as you have some idea in mind for the desired outcome, we can work with you to come solidify that idea into something tangible and measurable.

It is important that goals can be measured, because this lets you can check to see if the desired actions are being taken, as well as having a concrete way to show the return on your investment.

Talking to Clients

When we talk to clients, being able to agree on a goal, or set of desired actions for visitors of your site to take, lets us deliver incredibly robust purpose built sites engineered from the ground up to make that goal a reality. By having a clear goal, every other element can be built to support it, from your visuals to your sales copy.