Why you should consider updating your website in 2016

August 2, 2016

A lot of people ask us why having a modern website is important. Many of these people are local business owners who simply don’t understand why they should spend more money on a new site when they already have an existing site. Today, we will look at some of the reasons a modern website is a critical piece of any modern business and what you are missing out on by not having one. read more

The Importance of Goal-Oriented Design

July 27, 2016

Let’s talk design for a moment.

I’m not talking here about visual design here (that comes after), I am talking about goal-oriented design. In the world of marketing, it is important to have a clearly defined goal that you can measure against. Maybe your goal is to get people to sign up for a newsletter. Maybe it’s to get people to make a purchase. Whatever your goal is, it is important to know and understand it.

By approaching design this way, you are able to craft a website that is designed around your goals. Far too many websites are generalistic, having lots of information and no clear call to action. If you don’t define what you want your users to do, your design won’t be as strong as it could be.

Not all goals are tangible…

…that is ok! For example, you may have a feeling you want to convey to a visitor to your site. Perhaps it’s a combination: You want users to click a button, and also feel good about doing so. As long as you have some idea in mind for the desired outcome, we can work with you to come solidify that idea into something tangible and measurable.

It is important that goals can be measured, because this lets you can check to see if the desired actions are being taken, as well as having a concrete way to show the return on your investment.

Talking to Clients

When we talk to clients, being able to agree on a goal, or set of desired actions for visitors of your site to take, lets us deliver incredibly robust purpose built sites engineered from the ground up to make that goal a reality. By having a clear goal, every other element can be built to support it, from your visuals to your sales copy.

Yahoo!: A History In Brief

July 25, 2016

With the announcement that Verizon is buying Yahoo! for $4.8 billion, I thought it might be a good time to briefly explore the tech giant’s history. From Stanford, through the dot-com bubble, and to the most recent CEO Marissa Mayer’s revamp of the company, Yahoo! has seen some changes – some good, some bad.

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Gary is a team member at Sephone, helping to design, build and maintain websites. He is also a web design student at the New England School of Communications of Husson University.

Upside down pictures

July 15, 2016

We recently had a customer come to us asking why the images they uploaded to their blog were upside down.  So we wanted to give a bit of an explanation for this and provide some options to help work around the problem if you are experiences this as well. read more

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Brady is the voice on the other end of the phone line when you call Sephone. He graduated from the New England School of Communications in 2009 and assists Sephone in building and maintaining our sites.

My Internship Here at Sephone

July 7, 2016

For those of you who don’t know me, my name is Jason and I have been an intern at Sephone for the summer. I have been given an opportunity to write a blog post, so I decided to talk about my experience here thus far. read more

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I am currently a senior at the New England School of Communications and summer intern here at Sephone.

Why we do server maintenance

June 24, 2016
FreeImages.com/Whrelf Siemens.

FreeImages.com/Whrelf Siemens.

Server maintenance comes with the territory when you do what we do.  As part of a recent exercise to ensure we are secure and running as efficiently as possible we had to do some updates to our servers, and we wanted to share with you why we do these things. read more

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Brady is the voice on the other end of the phone line when you call Sephone. He graduated from the New England School of Communications in 2009 and assists Sephone in building and maintaining our sites.

Virtual Reality and the Cardboard Spec

June 17, 2016

Perhaps you’ve been thinking lately that the modern world isn’t futuristic enough. We’ve seen Back to the Future – where are our hoverboards?

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Apparently, they’re in Spain. Image cred: NowThisNews

For those unaware, the tech world has been moving to some pretty amazing places as of late. One of these is the wonderful world of virtual reality – simply strap a device to your face, and suddenly media becomes ever more immersive. Neat, right? Absolutely! So let’s take a look at some of these headsets.

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Gary is a team member at Sephone, helping to design, build and maintain websites. He is also a web design student at the New England School of Communications of Husson University.

Keep ’em Interested… Add a Little Fun!

June 9, 2016

I admit, this isn’t a great way to start a blog post, but a lot of what we make isn’t very fun. I spend a lot of my time at Sephone making time tracking applications, inventory systems, schedulers… stuff that is pretty universally regarded as blah by those who have to deal with them. read more

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Justin is a web and mobile developer at Sephone. He's interested in user-driven design, social media, and web services. He also enjoys learning and exploring new ways for businesses and people to use the web.