Facebook offers two powerful tools to prevent you from “over sharing” : Groups and List.
- A Group – a set of people that may or may not be friends on Facebook, but share a common interest.
- Lists – subsets of your friends.
Is this for my business page?
No, it is not, this is for your personal profile, but may have implications for your business. I have friends on facebook that are strictly professional. My only relationship with them is because of my employment at Sephone. Many professionals on Facebook are in that boat.
Most of us want to keep our working professional relationships in good working order to ensure the best for both parties. Sometimes a premature disclosure of personal information can taint this relationship. Lets pretend your newest Facebook friend and client is a lifetime PETA (People for the Ethical Treatment of Animals) member and the latest photos you uploaded to facebook were of a huge Boone and Crockett Kentucky whitetail you harvested. Can you see how that may bruise your budding business relationship?
So while this is not for your Facebook business page, it may help you establish an extra degree of professionalism.
Normally groups are sets of people that are not facebook friends (though they can be), but are united via an interest, cause, or hobby.
In the screenshot above (from my wife’s Facebook) is a Facebook Group page. The Group is called Lincoln Baby Swap and Sell. It is for bartering, selling, and buying of any baby related items. We have a young daughter and use this group quite a bit to wheel and deal.
When you are on a Group page, any status update is seen only by other group members. So if you put a status update here, it would only be seen by other group members (well, not open groups, where it’s possible non-members could see).
To read more about making groups and using groups, checkout Facebook’s documentation.
I have to admit, I use facebook lists all of the time, love this feature. Mainly, I use it in two ways. One thing they allow you to do is filter your news feed by people on certain lists. If you have hundreds or even thousands of friends, your news feed can be overwhelming. By using a list, you can filter by certain people that greatly desire to keep up with.
The other thing is that you can to use list is to limit who can see a status update. In the above example of the PETA member and hunter, the hunter could have limited you could of seen the photo, thus eliminating offending anyone.
In the following two screenshots, you will see, I made a list called “People Not Named Justin” and posted a status that only people in that list will see, but Justin Russell will not.
While, this example is silly and trivial, you get the idea. You can read about it on the facebook documentation site.