Why FREE isn’t REALLY free

August 9, 2016

How FREE services can quickly add up

Sometimes people ask why they should pay for a company like Sephone to build, host, and maintain their website when there are so many free alternatives-like a site builder tool or WordPress. Today, I want to explain why a “free” service can quickly add up to hundreds or even thousands and why paying upfront for a professionally built website from a company you know, can save you in both the short and long term.

read more

Hidden Facebook Features

August 5, 2016

Tools are great – never have I pondered the contents of my workbench without a smile on my face. Perhaps I’m utilitarian. Nevertheless, having a feature-rich device or platform that can be leveraged to ease the flow of work is certainly helpful. Perhaps even better than tools themselves are their unintended, or even hidden, functions. Recently I was trying to solve a problem with a post that was made to Facebook, and discovered one such hidden function. This spurred in me a desire to compile a list of my favorite lesser-known Facebook features – things that are great for everyday users and marketers alike. read more

avatar

Gary is a team member at Sephone, helping to design, build and maintain websites. He is also a web design student at the New England School of Communications of Husson University.

Why you should consider updating your website in 2016

August 2, 2016

A lot of people ask us why having a modern website is important. Many of these people are local business owners who simply don’t understand why they should spend more money on a new site when they already have an existing site. Today, we will look at some of the reasons a modern website is a critical piece of any modern business and what you are missing out on by not having one. read more

The Importance of Goal-Oriented Design

July 27, 2016

Let’s talk design for a moment.

I’m not talking here about visual design here (that comes after), I am talking about goal-oriented design. In the world of marketing, it is important to have a clearly defined goal that you can measure against. Maybe your goal is to get people to sign up for a newsletter. Maybe it’s to get people to make a purchase. Whatever your goal is, it is important to know and understand it.

By approaching design this way, you are able to craft a website that is designed around your goals. Far too many websites are generalistic, having lots of information and no clear call to action. If you don’t define what you want your users to do, your design won’t be as strong as it could be.

Not all goals are tangible…

…that is ok! For example, you may have a feeling you want to convey to a visitor to your site. Perhaps it’s a combination: You want users to click a button, and also feel good about doing so. As long as you have some idea in mind for the desired outcome, we can work with you to come solidify that idea into something tangible and measurable.

It is important that goals can be measured, because this lets you can check to see if the desired actions are being taken, as well as having a concrete way to show the return on your investment.

Talking to Clients

When we talk to clients, being able to agree on a goal, or set of desired actions for visitors of your site to take, lets us deliver incredibly robust purpose built sites engineered from the ground up to make that goal a reality. By having a clear goal, every other element can be built to support it, from your visuals to your sales copy.

Yahoo!: A History In Brief

July 25, 2016

With the announcement that Verizon is buying Yahoo! for $4.8 billion, I thought it might be a good time to briefly explore the tech giant’s history. From Stanford, through the dot-com bubble, and to the most recent CEO Marissa Mayer’s revamp of the company, Yahoo! has seen some changes – some good, some bad.

read more

avatar

Gary is a team member at Sephone, helping to design, build and maintain websites. He is also a web design student at the New England School of Communications of Husson University.

Upside down pictures

July 15, 2016

We recently had a customer come to us asking why the images they uploaded to their blog were upside down.  So we wanted to give a bit of an explanation for this and provide some options to help work around the problem if you are experiences this as well. read more

avatar

Brady is the voice on the other end of the phone line when you call Sephone. He graduated from the New England School of Communications in 2009 and assists Sephone in building and maintaining our sites.

My Internship Here at Sephone

July 7, 2016

For those of you who don’t know me, my name is Jason and I have been an intern at Sephone for the summer. I have been given an opportunity to write a blog post, so I decided to talk about my experience here thus far. read more

avatar

I am currently a senior at the New England School of Communications and summer intern here at Sephone.

Why we do server maintenance

June 24, 2016
FreeImages.com/Whrelf Siemens.

FreeImages.com/Whrelf Siemens.

Server maintenance comes with the territory when you do what we do.  As part of a recent exercise to ensure we are secure and running as efficiently as possible we had to do some updates to our servers, and we wanted to share with you why we do these things. read more

avatar

Brady is the voice on the other end of the phone line when you call Sephone. He graduated from the New England School of Communications in 2009 and assists Sephone in building and maintaining our sites.