2015 End-of-the-Year Countdown (From a Millennial)

December 30, 2015

Old Man Winter has officially arrived here, and with only hours left until New Year’s Eve, it seems like the appropriate time to go over some of my personal highlights from 2015. What better way than to have an End-of-the-Year Countdown? read more

avatar

Gary is a team member at Sephone, helping to design, build and maintain websites. He is also a web design student at the New England School of Communications of Husson University.

SSLs for everyone

December 22, 2015

We have been talking internally at Sephone a lot lately about SSLs.  For a basic run down of what an SSL is and what it is used for, check out this post that Alan wrote a while back.  So what have we been discussing with regards to SSLs?  Well, as things often do, they are changing, and large players in the online world are trying to make things more secure for everyone.  We at Sephone want to help in this trend, and keep all of our customer’s, and their customer’s information safe and secure when using the websites that we build.  read more

avatar

Brady is the voice on the other end of the phone line when you call Sephone. He graduated from the New England School of Communications in 2009 and assists Sephone in building and maintaining our sites.

8 Things to Answer About Your Social Media Efforts from 2015

December 17, 2015

social_media_ball

So many options, so little time.  We know as business owners “juggling many balls” is part of the daily “joys” of entrepreneurship.  Sometimes there may be someone in your company that is able to “do the heavy lifting,” but as the owner, it is always important to keep your “eye on the ball.”  Write it down and pin to your bulletin board. read more

avatar

Kelly's been known as the Marketing Maven since before the term was hip. (That means she's old.) As a natural Community Builder, she loves to get people together, bring resources to the table and solve problems!

Sending IE8 out to pasture

December 11, 2015

In the web world things are constantly evolving and technology is always getting better than it was yesterday. In this fashion, the browsers that we use to surf the web on a day to day basis are updating and implementing new features and technologies all the time. read more

avatar

Brady is the voice on the other end of the phone line when you call Sephone. He graduated from the New England School of Communications in 2009 and assists Sephone in building and maintaining our sites.

Handling Email for your Business: Part 2

December 4, 2015

Read Part 1

A lot of people use GMail for personal use – as of May 2015, the number of users stands at around 900 million, more than double the amount just three years ago. As of this post, that number is likely nearing 1 billion.

1 million seconds is about 11 and a half days, whereas 1 billion seconds is roughly 31.69 years.

What draws so many people toward using Google Apps, and why is the platform so useful for your business? read more

avatar

Gary is a team member at Sephone, helping to design, build and maintain websites. He is also a web design student at the New England School of Communications of Husson University.

Using Google Web Services APIs?

November 30, 2015

If you’re using Google’s Web Services Application Programming Interfaces (APIs) with a “Browser Key,” chances are you’ll need to switch to a “Server Key.” Failure to update will result in your API to potentially stop working.

If you’re a developer:

Google has provided instructions on how to change from a Browser Key to a Server Key. These instructions are made available here: https://developers.google.com/maps/faq#switch-key-type

If you’re a client of a developer:

It may be best to contact them and inquire on the Browser Key to Server Key switch.

If you’re a Sephone client:

We’ve received an email from Google notifying us of this change and the timeline involved to comply with these updates. We will be switching to Server Keys to avoid disruptions to our clients.

avatar

John is a designer at Sephone.

Handling Email for your Business: Part 1

November 20, 2015

Small Mailservers vs. Google Apps for Work

Even with the advent of cellphones and other means of mobile communication, one thing remains true: email is still a vital part of running a business. Whether visitors of your website are submitting a form, leaving feedback or just trying to contact your office with questions, having a dedicated email address to handle work-related emails is a must. Of course, if you have multiple employees, giving them each an email address can help keep everyone connected.

Here at Sephone, we use Google’s business services, Google Apps for Work. In fact, we’re a Google Apps Authorized Reseller, and Brady has written about the subject before. The subject is still highly relevant today, so we’re going to take a look at the difference between using a small mailserver (such as one of the services we offer) versus paying for Google Apps for Work. read more

avatar

Gary is a team member at Sephone, helping to design, build and maintain websites. He is also a web design student at the New England School of Communications of Husson University.

“Tending the Garden” ~ When was the Last Time You Managed Your Profiles?

November 11, 2015

If you have a brick and mortar business, did you paint the building one time and walk away? How does it look after a few years?  A little tired?  What about your sign, has someone moved in next store and put up their shiny sign, bigger and more prominent than your sign?

Physical things are easy to see,  though you have to still be objective and look at how your place of business looks from the outside to get people inside.

Online is Ever-Changing

Like keeping your physical property looking inviting, it is important to keep your online presence inviting also.  A pretty website for your customer is one thing, but you need to be pretty for Google and the other search bots out there, too.  It is what is on the “inside” that really matters.  But that is a topic for another post!

First Things First

We have talked about Google-ing yourself, back in 2010. When was the last time you looked online to see what is listed?  Be careful that the address and phone number is consistent across Google and other directories?  If you are in an association or have a link to your website on an outside directory, this is especially true. Lawyers, CPA’s and health care professionals.  If you Google yourself or your office, these should appear in the search results.  And they need to be correct.

WRITE IT DOWN

This may seem “old school” but create a list of places you find yourself or your business that list your name and address, along with the link that you found the listing on.  If it is too long to write, copy and paste it in a file and print off the list with the links.  You may be surprised to find you are still on a Rotary or Kiwanis website- make sure it is accurate, or removed.  It matters.

Make Necessary Changes

See something incorrect?  Usually, there is a contact link with a name for the webmaster to make the change that needs to be made and follow-up to see that it is corrected.

Maps, So 2008…

Joe had a great post in 2008, about how to add your business to Google Maps.  The information is still accurate.  This is also important to check as GPS and mobile apps integrate, this information needs to be checked also.  And again, write it down and keep a Google Service Tipsrecord. You need to know where to check the next time you go through this exercise, a living record, just like a garden- you plant, weed and replant when necessary.

In doing research for this article, I found other Google tips that you may be interested in – using your phone more efficiently, using Chrome better, lots of “Help” – 133 tips!

avatar

Kelly's been known as the Marketing Maven since before the term was hip. (That means she's old.) As a natural Community Builder, she loves to get people together, bring resources to the table and solve problems!