When was your last website refresh?

January 21, 2011

“When was the last time your website had a refresh? If it’s been awhile, jump in, and update your images and text. Simple updates can go a long way in helping your site stay fresh”

A website refresh is not a re-branding or re-building of your website. It is simply looking at your current site and figuring out what works and what doesn’t work. During this process you need to put yourself in your site visitors shoes and determine what is best for them. In the end, you are trying to grab the attention of a specific target audience for your site.

Some tips and suggestions for a refresh include:

  1. Updating your content images and graphics.
  2. Re-write the copy on your site to stay current and include keywords. This doesn’t mean to load your copy with keywords, remember to write for your visitors and not the search engines.
  3. Update your keywords and descriptions for your search engine marketing plan.
  4. Add social media to your site. This can be in the form of widgets and rss feeds. Many social networking websites such as Facebook and Twitter have widgets that you can easily add to your site.
  5. Get a blog. A blog is an easy way to keep your content current through weekly or monthly blog post entries.
  6. If you have a blog or any content management system such as WordPress, Joomla or Drupal make sure you have the most up-to date version.

If you can do a refresh 3 to 4 times a year  you shouldn’t have a problem keeping your visitors excited about your site. Remember, it’s all about your visitors and engaging them with your site to keep them coming back.

If you recently had a refresh done on your site or if you have any tips and suggestions please comment below.


John is a designer at Sephone.

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