This ain’t your old Yellow Pages!

July 25, 2011

Once upon a time we had something call the telephone book.  In that telephone book was something called the Yellow Pages.  Yeah, remember them?

In our house we seldom use it, so if you are a business owner, you may wonder if the very expensive monthly price tag is worth it. We aren’t saying the yellow pages or the phone book itself is dead, it just is’t the “only game in town” anymore.

A while ago we wrote a post on how you want to add your business to Google Maps.  It is something you can do for free and you should at least check it to make sure, Google got it right.  They don’t care about your business as much as you do.

Mobile phones and applications are making this information closer and easier to get.  My favorite directory application on my phone is Yelp. comThis summer during Maine’s tourist season, I have noticed many other people using it too.  It is a great way to find a restaurant, hotel, realtor, car mechanic, etc.

Take a couple minutes and list your business. It is free to list your business and free to use.  If you “claim” your business on Yelp.com and someone writes a review about your business, the contact email that was provided to Yelp from you, receives an email notifying them of the review.  This allows you to deal with anything negative or contact the reviewer yourself.

People are talking about you anyway, don’t you want to know what they are saying?  Yelp isn’t the only Directory and neither is Google, but if you need a starting point these two are worth putting the effort in to be listed on and listed CORRECTLY  on!

In the coming weeks, we will be describing other directories, some represent niche markets, while others are more broad based. But now we have given you some homework, until we write the next “nugget”!

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Kelly's been known as the Marketing Maven since before the term was hip. (That means she's old.) As a natural Community Builder, she loves to get people together, bring resources to the table and solve problems!

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