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May 2, 2013

Murphy’s Law

You know it, it goes something like “If anything can go wrong, will go wrong at the worst possible moment.”  If you Google it, you will see lots of variations of the saying but the long and short of it is that usually when something bad happens it happens when you have the least amount of time to fix it and as we all know, there often is a string of bad things that happen in a row.


You buy insurance for your home, auto or property hoping you don’t need it.  If you do, it is there for you to help you rebuild whatever broke or was destroyed in the first place, right?


The last couple weeks we have been hammering away at Passwords and the importance of using good ones that are the hardest to crack by a hacker or some random robot that is trying to get at your information.  This could be personal information like, name, address, etc.  and worse your credit card or bank account.  Some people use very obvious passwords or don’t change the password that was given to them that was meant to be easy so they could go and change it themselves.

Guilty as Charged

There is a groan that comes out of me when my “favorite” or easiest to remember doesn’t fit some website’s rules.  I’ll admit it.  Once you come up with something that satisfied the geeks of the website developer, “How in the world are we to remember it?”

Social Media

In the Social Media class that is taught at the New England School of Communications, part of Husson University , one assignment is to document your Social Graph.  Simply put, a Social Graph is a graphic representation of all the places you go on line,  where you engage in social media (Facebook, Twitter, Spotify, various blogs you may comment on,  etc.) and have a user name and password that is linked to it. This also includes places you shop like Amazon and iTunes.  Your credit card information is stored there.  Keep that in mind.

“Roll Your Own”

Make your own Social Graph.  As I have said in many many posts, it doesn’t have to be fancy and it doesn’t have to be on line or in your computer.  I learned the hard way by storing everything in my “keychain” on my laptop and when it crashed – there went all my stuff. Files, folder and yes my user names and passwords for everything.  I now have an old fashioned “Bob Cratchett” style system (He is from the movie The Scrooge,) with my Social Media Sites listed by name of site along with type of site, audio, video, blogs, networking, shopping sites stored there.  I also have included the user name and passwords there too.

Living Social

You may say, “I don’t use many sites, I don’t need to store that stuff anywhere.”  Last week, Living Social got hacked.  If you didn’t know, it is a site that emails you “the deal of the day” that comes into your inbox with two or three money saving things there.  50 million people were effected, were you one of them?  Do you remember your user name and password from that site or ones like it?  Could it be the same user name and password that you use for all kinds of other sites? Do you even know how many?

Going Forward

Inevitably, your password will be compromised, hacked whatever you want to call it – eventually.  At the worst possible moment.  “Murphy” is always right about this.

A few tips:

  • As you use a site and log in – record it in a notebook or on notecards and put it in a safe place where only you can access it.
  • When you go to another site, do the same.
  • Consider changing your passwords occasionally.

If you get hacked you can go to your notebook, etc.  and find what you need to change easily and if you use it in multiple places you know where to go to change it.

Kelly's been known as the Marketing Maven since before the term was hip. (That means she's old.) She loves to get people together and help when she can to bring resources to the table and solve problems!

Comments »

  1. avatar
    On May 13, 2013 at 4:52 pm, Gordon said:

    There are various password applications out there that will allow you to manage your passwords much more easily. The one that comes to mind for Windows is Password Safe and you can get it free at . It has some nice features for web use, too.

    Realize, however, that these are also stored in an encrypted database on disk or on a USB drive, and the safe requires its own password, so if someone hacks your PC, they can get your encrypted password database and hack at it at their leisure. But it may be far easier to manage than paper.

    BTW, saving your password in your browser is not very secure, either.

    Make them complex, long, and esoteric! ;-)

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