There’s a New Watch in Town – But Nothing’s Changed

September 9, 2014

It finally happened. For those of us who keep an eye on new tech, the Apple Watch has been a long time coming (rumors have been around for almost two years). Geeks – and what seems like the entire world now – are ogling over new styles, specs, and news for Apple’s watch.

But for us, nothing’s changed.

Yes, we’re excited that we’ll soon be able to develop apps for companies that can use the new tech, just like we develop apps for phones and tablets now. And yes, we’re excited to see what other people do to push the new technology forward.

But we don’t look at pieces of technology first when we’re developing solutions for a company. We talk about the goals and desired outcomes of a project with every client, and we build what we agree will work best to reach them.

Mobile solutions are a great pre-watch example. We’ve had a number of companies come to us asking to have an app in the iOS App Store and Google Play. Yes, we can develop those apps – but they’re not always the best solution for a company. Maybe a mobile website works better based on their audience, goals, and budget. We want to build something that will be successful, not just trendy. (Wondering about the differences between a native app and a mobile-friendly website? We have you covered.)

You bet we’ll be developing apps for the Apple Watch soon. But ask yourself: what’s right for your needs? That’s what we’ve been helping companies decide for over a decade.

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Justin is a web and mobile developer at Sephone. He’s interested in user-driven design, social media, and web services. He also enjoys learning and exploring new ways for businesses and people to use the web.

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