The Importance of Goal-Oriented Design

July 27, 2016

Let’s talk design for a moment.

I’m not talking here about visual design here (that comes after), I am talking about goal-oriented design. In the world of marketing, it is important to have a clearly defined goal that you can measure against. Maybe your goal is to get people to sign up for a newsletter. Maybe it’s to get people to make a purchase. Whatever your goal is, it is important to know and understand it.

By approaching design this way, you are able to craft a website that is designed around your goals. Far too many websites are generalistic, having lots of information and no clear call to action. If you don’t define what you want your users to do, your design won’t be as strong as it could be.

Not all goals are tangible…

…that is ok! For example, you may have a feeling you want to convey to a visitor to your site. Perhaps it’s a combination: You want users to click a button, and also feel good about doing so. As long as you have some idea in mind for the desired outcome, we can work with you to come solidify that idea into something tangible and measurable.

It is important that goals can be measured, because this lets you can check to see if the desired actions are being taken, as well as having a concrete way to show the return on your investment.

Talking to Clients

When we talk to clients, being able to agree on a goal, or set of desired actions for visitors of your site to take, lets us deliver incredibly robust purpose built sites engineered from the ground up to make that goal a reality. By having a clear goal, every other element can be built to support it, from your visuals to your sales copy.

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