Web

If it has to do with going online, you’ll find it here.

WHOIS, ICANN: Should I be Worried?

December 29, 2016

Each year, domain name registrars send out an email asking about your WHOIS information. This is because a lot can happen in a year, especially when you own or operate a business. Maybe your business moved locations, or your phone number changed. Maybe a lot more significant changes took place. Your registrar cares about information that is relevant to your business and your website.

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Gary is a team member at Sephone, helping to design, build and maintain websites. He is also a web design student at the New England School of Communications of Husson University.

Online Security

December 9, 2016

With the holidays upon us and the increase in online sales, I wanted to take a few minutes to talk about online security.  Many online retailers take your security very seriously, but as we know, websites still get compromised every day (even sites as large as Yahoo & LinkedIn can be victimized).

So what are some things that you can do to keep your accounts and personal information secure online during this holiday shopping season and throughout the year?
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Brady is the voice on the other end of the phone line when you call Sephone. He graduated from the New England School of Communications in 2009 and assists Sephone in building and maintaining our sites.

Fake News (and How to Spot It)

November 18, 2016

Perhaps you’ve heard about the great Fake News debacle that has been the talk of the internet since the election. If you happen to be out of the loop, let’s just say that fake news websites became increasingly popular on Facebook and other social media. Let’s discuss a few things about this dilemma.

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Gary is a team member at Sephone, helping to design, build and maintain websites. He is also a web design student at the New England School of Communications of Husson University.

3 Changes in 12 Years

November 4, 2016

During my last semester as a college student in 2005, I sat down with the partners and developers at Sephone to talk about the kind of work we wanted to do. We talked about giving people control of their own websites – a pretty novel concept back then, when WordPress wasn’t yet a common name in the business world and the only real option for digital communication was an email or instant message.

Over the past twelve years, we at Sephone, have built three versions of our own content management systems, a new e-commerce engine, secure file sharing and storage platforms, a nationwide event directory, and countless custom applications for businesses of all kinds. A lot has changed since those first days of 2005, but three main threads stand out as the biggest shifts in how we use our digital tools.

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Justin is a web and mobile developer at Sephone. He's interested in user-driven design, social media, and web services. He also enjoys learning and exploring new ways for businesses and people to use the web.

Beauty is only “Skin” Deep

October 21, 2016

This Goes For Websites too!

Brady’s last post about eCommerce websites and the holidays approaching, inspired me to write this post:

Business owners want their company website to look beautiful, maybe have a lot of “glitz” and functionality.  But Google isn’t always that impressed.

Each year, Google changes up their algorithm 500-600 times.  Some changes are small and others aren’t so small. Some have big consequences.  Business owners are running their businesses and don’t always notice, they may see their website as a beautiful, shiny thing. They love it, it is like a child. read more

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Kelly's been known as the Marketing Maven since before the term was hip. (That means she's old.) As a natural Community Builder, she loves to get people together, bring resources to the table and solve problems!

Holiday Checkup

October 14, 2016

As much as some us are reluctant to admit, (this guy included), the holidays are fast approaching.  With that in mind, I thought that I would take a couple minutes to discuss your website with you, to see if it is ready for the upcoming holiday season.

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Brady is the voice on the other end of the phone line when you call Sephone. He graduated from the New England School of Communications in 2009 and assists Sephone in building and maintaining our sites.

Machine Learning

September 30, 2016

…and What It Means to You

If you happen to follow any technology- or web-related news sources, you may have heard a thing or two about Google’s ‘G Suite.’ Perhaps you’ve heard about machine learning regardless. For those unaware, a brief definition, courtesy of Encyclopedia Britannica:

Machine Learning [is a] discipline concerned with the implementation of computer software that can learn autonomously.

Machine Learning, britannica.com

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Gary is a team member at Sephone, helping to design, build and maintain websites. He is also a web design student at the New England School of Communications of Husson University.

Using Google Analytics to Track Campaigns

September 23, 2016

Every business has goals. These goals can be thought of as campaigns in Google Analytics. For example, let’s pretend you own a small bakery and are well known for your homemade pies. To welcome the fall season, your goal is to offer a 10% discount on your apple pies purchased on your website.

You know in order to reach your customers you’ll need to advertise. read more

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John is a designer at Sephone.